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Maidenform Collection

Creator:
Maidenform, Inc.  Search this
Photographer:
Avedon, Richard  Search this
Names:
Coleman, Beatrice  Search this
Coleman, Joseph  Search this
Inventor:
Rosenthal, Ida  Search this
Rosenthal, William  Search this
Extent:
35 Cubic feet (87 boxes, 1 oversize folder)
Type:
Collection descriptions
Archival materials
Advertisements
Newsletters
Tear sheets
Photographs
Videotapes
Clippings
Business records
Date:
1922-1997
Scope and Contents:
Patent and trademark documents, advertisements, sales and marketing material, market research, photographs, packaging, company newsletters and magazines, and business records documenting the history of the Maidenform Company from 1922 to1997.
Arrangement:
Collection organized into eleven series.

Series 1, Company History, 1922-1990

Series 2, News Articles, 1941-1997

Series 3, Patents, Trademarks, and Registrations, 1871-1979

Series 4, Publications, 1931-1997

Series 5, Sales and Marketing Materials, 1929-1997

Series 6, Advertising, 1929-1997

Series 7, Photographs, 1927-1993

Series 8, Patterns, circa 1950s

Series 9, World War II Activities, 1941-1946

Series 10, Labor Relations, 1937-1990

Series 11, Miscellaneous Unprocessed Materials
Biographical / Historical:
The history of Maidenform, Incorporated began at Enid Frocks, a small dress shop in New York City owned and operated by Enid Bissett. Ida Rosenthal was a Russian Jewish immigrant and seamstress at Enid's shop. In 1922, Ida and Enid decided that the fit and appearance of their custom-made dresses would be enhanced if improvements were made to the bandeaux style bras then in vogue. They gathered the bandeaux in the middle in a design modification that provided more support in a manner they believed enhanced, rather than downplayed, a woman's natural figure. Ida's husband, William, added straps and further refined the style. The called their bras "Maidenform", in counterpoint to the "Boyish Form" brand then in vogue. Initially, the bras were given away with each dress they sold. As the bras gained popularity they began selling them, and eventually the bras became so popular they stopped making dresses altogether and shifted to full-scale brassiere manufacturing. The first Maidenform plant opened in Bayonne, N.J. in 1925. After World War II, the company began marketing heavily in Europe and Latin America. Eventually, Maidenform operated plants in West Virginia, Florida, Puerto Rico and the Dominican Republic.

Documentation for the development and manufacture of a "pigeon vest" is also included in the collection. The pigeon vest allowed troopers to carry homing pigeons with them as they parachuted behind enemy lines. During World War II, Maidenform manufactured these pigeon vests and silk parachutes for the war effort.

Maidenform advertising campaigns were enormously successful, and generated controversy as well as praise. The now famous "I Dreamed" campaign was launched in 1949; this campaign ran for 20 years, making it one of the longest running campaigns in the history of advertising. The advertisements featured models in everyday or fantastic situations, elaborately costumed but wearing only a Maidenform bra above the waist. This campaign was followed by the "Maidenform Woman" campaign which was credited with boosting sales by 200 percent in some stores. The "Dares to Dream" campaign played off the "I Dreamed" tagline in 1984, and in 1987, the "Celebrity" campaign began. The "Celebrity" ads were notable for the absence of women in lingerie; instead, well-known male actors discussed their feelings about women and lingerie in print and commercial advertisements. The tone of the advertising shifted in 1992 with a series of ads called "The Women's Advocacy" campaign.

Maidenform was family owned and operated until 1997. After the death of William Rosenthal in 1958, his wife, Ida, became the president of their company. In 1963, she suffered an incapacitating stroke. At this time, son-in-law Dr. Joseph Coleman became head of the company. Upon his death in 1968, his wife (the only surviving child of Ida and William) Beatrice Rosenthal Coleman, gained complete control over the business until her death in 1990.

The Ida and William Rosenthal Foundation, a philanthropic and charitable institution founded in 1953, is run by granddaughter Catherine Brawer.
Related Materials:
The Division of Home and Community Life holds Maidenform artifacts including brassieres, girdles, and "long-lines," and two of the costumes used in the "I Dreamed" campaign.
Provenance:
The collection was donated by Maidenform, Incorporated in May 1997.
Restrictions:
The collection is open for research use. Only reference copies of audiovisual materials may be used for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.

The donor has imposed restrictions on reproduction, broadcast or use of the collection for commercial purposes of any kind by third parties. Reproduction, broadcast or other use of the collection for commercial purposes of any kind by third parties is subject to prior written consent. These permissions will be required until July 2047. Please see the repository for further details.
Topic:
Advertising campaigns  Search this
Sex in advertising  Search this
advertising -- 20th century  Search this
Women in advertising  Search this
Brassieres -- 20th century  Search this
Parachutes -- 1940-1950  Search this
Symbolism in advertising  Search this
Homing pigeons -- 1940-1950  Search this
World War, 1939-1945  Search this
Genre/Form:
Advertisements
Newsletters -- 20th century
Tear sheets
Photographs -- 20th century
Videotapes
Clippings
Business records -- 20th century
Citation:
Maidenform Collection, Archives Center, National Museum of American History, Smithsonian Institution
Identifier:
NMAH.AC.0585
See more items in:
Maidenform Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0585
Online Media:

O Time Too Swift [photomechanical reproduction of painting]

Artist:
Picasso, Pablo, 1881-1973  Search this
Advertiser:
N. W. Ayer and Son  Search this
Names:
De Beers Consolidated Mines  Search this
Collection Creator:
Ayer (N W) Incorporated.  Search this
Extent:
1 Sheet (approx. 5.0" x 7.0" image in a 16.5" x 9.8" advertisement, Ink on paper, glued to paper page.)
Container:
Box 148, Folder 1
Type:
Archival materials
Sheets
Advertisements
Photomechanical prints
Tear sheets
Proofs (printed matter)
Paintings
Date:
1940
Scope and Contents:
Advertisement for De Beers diamonds with reproduction of painting of woman and child.
Local Numbers:
91-3329 (Neg. No.)

AC0059-0000084 (AC Scan)
Collection Restrictions:
The collection is open for research use.

Physical Access: Researchers must use microfilm copy. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.

Technical Access: Viewing the film portion of the collection without reference copies requires special appointment, please inquire; listening to audio discs requires special arrangement. Do not use original materials when available on reference video or audio tapes.
Rights:
NEG. NO. (NMAH) 91-3329. Permission to publish should be obtained from the advertiser or its successor.
Topic:
Children -- 1940-1950  Search this
Diamonds -- 1940-1950 -- Advertisement  Search this
Diamond industry and trade -- 1940s  Search this
Genre/Form:
Advertisements -- 1940-1950
Photomechanical prints
Tear sheets
Proofs (printed matter)
Paintings -- Reproductions
Collection Citation:
NW Ayer & Sons, incorporated Advertising Agency Records, Archives Center, National Museum of American History
See more items in:
N W Ayer Advertising Agency Records
N W Ayer Advertising Agency Records / Series 3: Proof Sheets / De Beers Consolidated Mines, Ltd., diamonds
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0059-ref8386

Reach out and touch someone, [color advertisement; tear sheet]

Advertiser:
American Telephone and Telegraph Company  Search this
Collection Creator:
Ayer (N W) Incorporated.  Search this
Extent:
1 Item (Ink on paper., 15.0" x 10.7".)
Container:
Box 27, Folder 5
Type:
Archival materials
Tear sheets
Advertisements
Date:
1980
Scope and Contents:
Mother calling the grandparents to report baby's first steps while father gives the baby a helping hand.
Local Numbers:
AC0059-0000021 (AC Scan)
Collection Restrictions:
The collection is open for research use.

Physical Access: Researchers must use microfilm copy. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.

Technical Access: Viewing the film portion of the collection without reference copies requires special appointment, please inquire; listening to audio discs requires special arrangement. Do not use original materials when available on reference video or audio tapes.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Reproduction permission from Archives Center: reproduction fees may apply. Publication and production quality duplication is restricted due to complex copyright, publicity rights, and right to privacy issues. All duplication requests must be reviewed and approved by Archives Center staff. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies.
Topic:
telephone  Search this
Communication  Search this
Child development  Search this
advertising  Search this
Genre/Form:
Tear sheets
Advertisements -- 1980-1990
Collection Citation:
NW Ayer & Sons, incorporated Advertising Agency Records, Archives Center, National Museum of American History
See more items in:
N W Ayer Advertising Agency Records
N W Ayer Advertising Agency Records / Series 4: 2001 Addendum / American Telephone and Telegraph Company, telephones, long distance, consumer
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0059-ref8435

Don't worry, Mommy - it doesn't sting. [color advertisement; tear sheet]

Advertiser:
Breck Company.  Search this
Collection Creator:
Ayer (N W) Incorporated.  Search this
Extent:
1 Item (Ink on paper., 17.0" x 11.1".)
Container:
Box 75, Folder Breck 2
Type:
Archival materials
Tear sheets
Advertisements
Date:
1959
Scope and Contents:
A young girl washing her hair. Possibly Eileen McKenna.
Local Numbers:
AC0059-0000030 (AC Scan)
Collection Restrictions:
The collection is open for research use.

Physical Access: Researchers must use microfilm copy. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.

Technical Access: Viewing the film portion of the collection without reference copies requires special appointment, please inquire; listening to audio discs requires special arrangement. Do not use original materials when available on reference video or audio tapes.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Reproduction permission from Archives Center: reproduction fees may apply. Publication and production quality duplication is restricted due to complex copyright, publicity rights, and right to privacy issues. All duplication requests must be reviewed and approved by Archives Center staff. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies.
Topic:
Shampoos  Search this
Hair preparations  Search this
Child care  Search this
advertising  Search this
Genre/Form:
Tear sheets
Advertisements -- 1950-1960
Collection Citation:
NW Ayer & Sons, incorporated Advertising Agency Records, Archives Center, National Museum of American History
See more items in:
N W Ayer Advertising Agency Records
N W Ayer Advertising Agency Records / Series 3: Proof Sheets / Breck, shampoo
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0059-ref8444

Don't worry, Dolly -- it doesn't sting. [Color advertisement; tear sheet]

Advertiser:
Breck Company.  Search this
Collection Creator:
Ayer (N W) Incorporated.  Search this
Extent:
1 Item (Ink on paper., 14.3" x 11.1".)
Container:
Box 75, Folder Breck 2
Type:
Archival materials
Tear sheets
Advertisements
Date:
1960
Scope and Contents:
A young girl washing her doll's hair. Possibly Eileen McKenna.
Local Numbers:
AC0059-0000034 (AC Scan)
Collection Restrictions:
The collection is open for research use.

Physical Access: Researchers must use microfilm copy. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.

Technical Access: Viewing the film portion of the collection without reference copies requires special appointment, please inquire; listening to audio discs requires special arrangement. Do not use original materials when available on reference video or audio tapes.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Reproduction permission from Archives Center: reproduction fees may apply. Publication and production quality duplication is restricted due to complex copyright, publicity rights, and right to privacy issues. All duplication requests must be reviewed and approved by Archives Center staff. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies.
Topic:
Shampoos  Search this
Hair preparations  Search this
Child care  Search this
Dolls  Search this
advertising  Search this
Genre/Form:
Tear sheets
Advertisements -- 1950-1960
Collection Citation:
NW Ayer & Sons, incorporated Advertising Agency Records, Archives Center, National Museum of American History
See more items in:
N W Ayer Advertising Agency Records
N W Ayer Advertising Agency Records / Series 3: Proof Sheets / Breck, shampoo
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0059-ref8445

Don't worry, Dolly - it doesn't sting. [color advertisement; tear sheet]

Advertiser:
Breck Company.  Search this
Collection Creator:
Ayer (N W) Incorporated.  Search this
Extent:
1 Item (Ink on paper., 14.3" x 11.1".)
Container:
Box 75, Folder Breck 2
Type:
Archival materials
Tear sheets
Advertisements
Date:
1959
Scope and Contents:
A young girl washing her own and her doll's hair. Possibly Eileen McKenna.
Local Numbers:
AC0059-0000031 (AC Scan)
Collection Restrictions:
The collection is open for research use.

Physical Access: Researchers must use microfilm copy. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.

Technical Access: Viewing the film portion of the collection without reference copies requires special appointment, please inquire; listening to audio discs requires special arrangement. Do not use original materials when available on reference video or audio tapes.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Reproduction permission from Archives Center: reproduction fees may apply. Publication and production quality duplication is restricted due to complex copyright, publicity rights, and right to privacy issues. All duplication requests must be reviewed and approved by Archives Center staff. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies.
Topic:
Shampoos  Search this
Hair preparations  Search this
Child care  Search this
Dolls  Search this
advertising  Search this
Genre/Form:
Tear sheets
Advertisements -- 1950-1960
Collection Citation:
NW Ayer & Sons, incorporated Advertising Agency Records, Archives Center, National Museum of American History
See more items in:
N W Ayer Advertising Agency Records
N W Ayer Advertising Agency Records / Series 3: Proof Sheets / Breck, shampoo
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0059-ref8446

Don't worry, Mommy - it doesn't sting. [color advertisement; tear sheet]

Advertiser:
Breck Company.  Search this
Collection Creator:
Ayer (N W) Incorporated.  Search this
Extent:
1 Item (Ink on paper., 17.1" x 11.3".)
Container:
Box 75, Folder Breck 2
Type:
Archival materials
Tear sheets
Advertisements
Date:
1959
Scope and Contents:
A young girl having her hair washed. Possibly Eileen McKenna.
Local Numbers:
AC0059-0000032 (AC Scan)
Collection Restrictions:
The collection is open for research use.

Physical Access: Researchers must use microfilm copy. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.

Technical Access: Viewing the film portion of the collection without reference copies requires special appointment, please inquire; listening to audio discs requires special arrangement. Do not use original materials when available on reference video or audio tapes.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Reproduction permission from Archives Center: reproduction fees may apply. Publication and production quality duplication is restricted due to complex copyright, publicity rights, and right to privacy issues. All duplication requests must be reviewed and approved by Archives Center staff. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies.
Topic:
Shampoos  Search this
Hair preparations  Search this
Child care  Search this
advertising  Search this
Genre/Form:
Tear sheets
Advertisements -- 1950-1960
Collection Citation:
NW Ayer & Sons, incorporated Advertising Agency Records, Archives Center, National Museum of American History
See more items in:
N W Ayer Advertising Agency Records
N W Ayer Advertising Agency Records / Series 3: Proof Sheets / Breck, shampoo
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0059-ref8447

Don't worry, Mommy - it doesn't sting. [black & white advertisement; tear sheet]

Advertiser:
Breck Company.  Search this
Collection Creator:
Ayer (N W) Incorporated.  Search this
Extent:
1 Item (Ink on paper., 13.7" x 9.3".)
Container:
Box 75, Folder Breck 2
Type:
Archival materials
Tear sheets
Advertisements
Date:
1959
Scope and Contents:
A young girl having her hair washed. Possibly Eileen McKenna.
Local Numbers:
AC0059-0000033 (AC Scan)
Collection Restrictions:
The collection is open for research use.

Physical Access: Researchers must use microfilm copy. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.

Technical Access: Viewing the film portion of the collection without reference copies requires special appointment, please inquire; listening to audio discs requires special arrangement. Do not use original materials when available on reference video or audio tapes.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Reproduction permission from Archives Center: reproduction fees may apply. Publication and production quality duplication is restricted due to complex copyright, publicity rights, and right to privacy issues. All duplication requests must be reviewed and approved by Archives Center staff. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies.
Topic:
Shampoos  Search this
Hair preparations  Search this
Child care  Search this
advertising  Search this
Genre/Form:
Tear sheets
Advertisements -- 1950-1960
Collection Citation:
NW Ayer & Sons, incorporated Advertising Agency Records, Archives Center, National Museum of American History
See more items in:
N W Ayer Advertising Agency Records
N W Ayer Advertising Agency Records / Series 3: Proof Sheets / Breck, shampoo
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0059-ref8448

Don't worry, Mommy - it doesn't sting. [color advertisement; tear sheet]

Advertiser:
Breck Company.  Search this
Collection Creator:
Ayer (N W) Incorporated.  Search this
Extent:
1 Item (Ink on paper., 12.3" x 10.7".)
Container:
Box 75, Folder Breck 2
Type:
Archival materials
Tear sheets
Advertisements
Date:
1962
Scope and Contents:
A young girl having her hair washed. Possibly Eileen McKenna.
Local Numbers:
AC0059-0000036 (AC Scan)
Collection Restrictions:
The collection is open for research use.

Physical Access: Researchers must use microfilm copy. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.

Technical Access: Viewing the film portion of the collection without reference copies requires special appointment, please inquire; listening to audio discs requires special arrangement. Do not use original materials when available on reference video or audio tapes.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Reproduction permission from Archives Center: reproduction fees may apply. Publication and production quality duplication is restricted due to complex copyright, publicity rights, and right to privacy issues. All duplication requests must be reviewed and approved by Archives Center staff. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies.
Topic:
Shampoos  Search this
Hair preparations  Search this
Child care  Search this
advertising  Search this
Genre/Form:
Tear sheets
Advertisements -- 1960-1970
Collection Citation:
NW Ayer & Sons, incorporated Advertising Agency Records, Archives Center, National Museum of American History
See more items in:
N W Ayer Advertising Agency Records
N W Ayer Advertising Agency Records / Series 3: Proof Sheets / Breck, shampoo
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0059-ref8449

Don't worry, Laurie -- it doesn't sting. [Color advertisement; tear sheet]

Advertiser:
Breck Company.  Search this
Collection Creator:
Ayer (N W) Incorporated.  Search this
Extent:
1 Item (Ink on paper., 14.6" x 10.4".)
Container:
Box 75, Folder Breck 2
Type:
Archival materials
Tear sheets
Advertisements
Date:
1962
Scope and Contents:
A young girl washing another young girl's hair. Brunette possibly Eileen McKenna.
Local Numbers:
AC0059-0000035 (AC Scan)
Collection Restrictions:
The collection is open for research use.

Physical Access: Researchers must use microfilm copy. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.

Technical Access: Viewing the film portion of the collection without reference copies requires special appointment, please inquire; listening to audio discs requires special arrangement. Do not use original materials when available on reference video or audio tapes.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Reproduction permission from Archives Center: reproduction fees may apply. Publication and production quality duplication is restricted due to complex copyright, publicity rights, and right to privacy issues. All duplication requests must be reviewed and approved by Archives Center staff. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies.
Topic:
Shampoos  Search this
Hair preparations  Search this
Child care  Search this
advertising  Search this
Genre/Form:
Tear sheets
Advertisements -- 1960-1970
Collection Citation:
NW Ayer & Sons, incorporated Advertising Agency Records, Archives Center, National Museum of American History
See more items in:
N W Ayer Advertising Agency Records
N W Ayer Advertising Agency Records / Series 3: Proof Sheets / Breck, shampoo
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0059-ref8450

Suppose a child should tell Mother she was Old-Fashioned [black & white advertisement; tear sheet]

Advertiser:
Kellogg Company  Search this
Collection Creator:
Ayer (N W) Incorporated.  Search this
Extent:
1 Item (Ink on paper., 15.2" x 12.1".)
Container:
Box 298, Folder 1
Type:
Archival materials
Tear sheets
Advertisements
Date:
1934
Scope and Contents:
Advertisement for Kellogg's Corn Flakes cereal illustrated with mother and daughter in kitchen.
Local Numbers:
AC0059-0000106 (AC Scan)
Collection Restrictions:
The collection is open for research use.

Physical Access: Researchers must use microfilm copy. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.

Technical Access: Viewing the film portion of the collection without reference copies requires special appointment, please inquire; listening to audio discs requires special arrangement. Do not use original materials when available on reference video or audio tapes.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Reproduction permission from Archives Center: reproduction fees may apply. Publication and production quality duplication is restricted due to complex copyright, publicity rights, and right to privacy issues. All duplication requests must be reviewed and approved by Archives Center staff. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies.
Topic:
Breakfast cereals  Search this
advertising  Search this
Genre/Form:
Tear sheets
Advertisements -- 1930-1940
Collection Citation:
NW Ayer & Sons, incorporated Advertising Agency Records, Archives Center, National Museum of American History
See more items in:
N W Ayer Advertising Agency Records
N W Ayer Advertising Agency Records / Series 3: Proof Sheets / W.H. Kellogg Company
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0059-ref8510

Gourmet cooking is Child's play when ... [black & white advertisement; tear sheet]

Advertiser:
Hills Bros. Coffee, Inc.  Search this
Names:
Child, Julia  Search this
Collection Creator:
Ayer (N W) Incorporated.  Search this
Extent:
1 Item (Ink on paper., approximately 7.5" x 4.0".)
Type:
Archival materials
Tear sheets
Advertisements
Date:
Circa 1963
Scope and Contents:
...Julia Child, The French Chef, shows you how starting tonight.
Arrangement:
In Series 3?, Box O/S 268, Folder 1960-1964.
Local Numbers:
AC0059-0000174 (AC Scan)
Collection Restrictions:
The collection is open for research use.

Physical Access: Researchers must use microfilm copy. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.

Technical Access: Viewing the film portion of the collection without reference copies requires special appointment, please inquire; listening to audio discs requires special arrangement. Do not use original materials when available on reference video or audio tapes.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Reproduction permission from Archives Center: reproduction fees may apply. Publication and production quality duplication is restricted due to complex copyright, publicity rights, and right to privacy issues. All duplication requests must be reviewed and approved by Archives Center staff. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies.
Topic:
Beverages -- advertising  Search this
Coffee  Search this
advertising  Search this
Genre/Form:
Tear sheets
Advertisements -- 1960-1970
Collection Citation:
NW Ayer & Sons, incorporated Advertising Agency Records, Archives Center, National Museum of American History
See more items in:
N W Ayer Advertising Agency Records
N W Ayer Advertising Agency Records / Series 3: Proof Sheets / Hills Bros.
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0059-ref8597

Gourmet cooking is Child's play. [color advertisement; tear sheet]

Advertiser:
Hills Bros. Coffee, Inc.  Search this
Names:
Child, Julia  Search this
Collection Creator:
Ayer (N W) Incorporated.  Search this
Extent:
1 Item (Ink on paper., approximately 11.6" x 12.7".)
Type:
Archival materials
Tear sheets
Advertisements
Date:
Circa 1963
Scope and Contents:
Just watch Julia Child, The French Chef. Courtesy of Hilss Bros Coffee. A recipe for Boeuf Bourguignon is included in the ad.
Arrangement:
In Series 3?, Box O/S 268, Folder 1960-1964.
Local Numbers:
AC0059-0000175 (AC Scan)
Collection Restrictions:
The collection is open for research use.

Physical Access: Researchers must use microfilm copy. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.

Technical Access: Viewing the film portion of the collection without reference copies requires special appointment, please inquire; listening to audio discs requires special arrangement. Do not use original materials when available on reference video or audio tapes.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Reproduction permission from Archives Center: reproduction fees may apply. Publication and production quality duplication is restricted due to complex copyright, publicity rights, and right to privacy issues. All duplication requests must be reviewed and approved by Archives Center staff. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies.
Topic:
Beverages -- advertising  Search this
Coffee  Search this
Recipes  Search this
advertising  Search this
Genre/Form:
Tear sheets
Advertisements -- 1960-1970
Collection Citation:
NW Ayer & Sons, incorporated Advertising Agency Records, Archives Center, National Museum of American History
See more items in:
N W Ayer Advertising Agency Records
N W Ayer Advertising Agency Records / Series 3: Proof Sheets / Hills Bros.
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
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