Historic Image #: 1597.
Stamped on verso: O. J. Vail [photographer?].
Label on verson: KB [Kilburn Brothers?].
Collection Restrictions:
Access to original archival materials by appointment only. Researcher must submit request for appointment in writing. Certain items may be restricted and not available to researchers. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.
Collection Rights:
Archives of American Gardens encourages the use of its archival materials for non-commercial, educational and personal use under the fair use provision of U.S. copyright law. Use or copyright restrictions may exist. It is incumbent upon the researcher to ascertain copyright status and assume responsibility for usage. All requests for duplication and use must be submitted in writing and approved by Archives of American Gardens. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.
The Picturesque Tunneled Axenstrasse and Lake Lucerne, Switzerland
Photographer:
Ingersoll, T. W. (Truman Ward), 1862-1922 Search this
Extent:
1 Stereograph (color)
Container:
Box 3
Type:
Archival materials
Stereographs
Place:
Switzerland
Lake Lucerne (Switzerland)
Axenstrasse (lake Lucerne, Switzerland)
Date:
1905
General:
Historic Image #: 1362
on back: a description of the Lake Lucerne area and the road cut out of the rock.
Collection Restrictions:
Access to original archival materials by appointment only. Researcher must submit request for appointment in writing. Certain items may be restricted and not available to researchers. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.
Collection Rights:
Archives of American Gardens encourages the use of its archival materials for non-commercial, educational and personal use under the fair use provision of U.S. copyright law. Use or copyright restrictions may exist. It is incumbent upon the researcher to ascertain copyright status and assume responsibility for usage. All requests for duplication and use must be submitted in writing and approved by Archives of American Gardens. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.
The Majestic Crest of the Jungfrau Flanked by the Mauch Glacier, Switzerland
Photographer:
Ingersoll, T. W. (Truman Ward), 1862-1922 Search this
Extent:
1 Stereograph (color)
Container:
Box 3
Type:
Archival materials
Stereographs
Place:
Switzerland
Jungfrau (Switzerland)
Date:
1905
General:
Historic Image #: 1361
on back: a description of the Jungfrau mountain.
Collection Restrictions:
Access to original archival materials by appointment only. Researcher must submit request for appointment in writing. Certain items may be restricted and not available to researchers. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.
Collection Rights:
Archives of American Gardens encourages the use of its archival materials for non-commercial, educational and personal use under the fair use provision of U.S. copyright law. Use or copyright restrictions may exist. It is incumbent upon the researcher to ascertain copyright status and assume responsibility for usage. All requests for duplication and use must be submitted in writing and approved by Archives of American Gardens. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.
Access to original archival materials by appointment only. Researcher must submit request for appointment in writing. Certain items may be restricted and not available to researchers. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.
Collection Rights:
Archives of American Gardens encourages the use of its archival materials for non-commercial, educational and personal use under the fair use provision of U.S. copyright law. Use or copyright restrictions may exist. It is incumbent upon the researcher to ascertain copyright status and assume responsibility for usage. All requests for duplication and use must be submitted in writing and approved by Archives of American Gardens. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.
The collection is comprised of the results of Shanks's research on covered bridges, mostly in America but also covered bridges in Canada and Switzerland. Included are albums containing color photographs of covered bridges, slides of covered bridges, postcards depicting covered bridges; maps, and guidebooks; newsletters, magazines, and newspaper clippings on the subject of covered bridges.
Scope and Contents:
The collection is comprised of the results of Shanks's research on covered bridges, mostly in America but also covered bridges in Canada and Switzerland. Included are albums containing color photographs of covered bridges, slides of covered bridges, postcards depicting covered bridges; maps, and guidebooks; newsletters, magazines, and newspaper clippings on the subject of covered bridges.
Series 1, Photograph Albums, 1963-2006, consists of bound albums of black-and-white and color photographs by Shanks documenting covered bridges in the United States and other countries. The series is arranged geographically and then alphabetically. Some of the states have documentation preceding the photographs which lists the counties where the covered bridges he photographed were located. Shanks assigned a number to each state and each county for organization purposes. The number 35-04-03 means Ohio-Ashtabula County-third photograph in the group. The majority of photographs are identified.
In some instances, correspondence, brochures, fliers for covered bridge activities, invitations to covered bridge events, and copies or portions of Covered Bridge Topics, a quarterly journal published by the National Society for the Preservation of Covered Bridges, containing articles and information relating to covered bridges, are also included. Wooden Covered Spans, the newsletter for the Theodore Burr Covered Bridge Society of Pennsylvania is also present. The covered bridge photographs from Switzerland were taken by Leonard Reich.
Series 2, Slides, 1971-1997, consists of color slides taken by Shanks documenting covered bridges in Alabama, Georgia, Illinois, Indiana, Iowa, Kentucky, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, New Hampshire, New York, North Carolina, Ohio, Oregon, Pennsylvania, South Carolina, Tennessee, Vermont, Washington, West Virginia, British Columbia, New Brunswick, Ontario, and Quebec, Canada, and Switzerland. The slides depict bridge interiors, side elevations, landscape views surrounding the bridge, river views, views of the road leading up to the bridge, and restoration work. Each slide is labeled with the name of the state/country/province, county and/or township, date, name of bridge and in some instances, the name of the river the bridge spans. Other numbers such as 38-63-22 are also present on the slides and represent a numbering system Shanks applied to his slides, which are keyed to states and counties. Shanks assigned a Roman numeral and Arabic numeral system to some of the slides (e.g. I-1 to I-100) and (13-1 to 13-100). This arrangement has been retained and while there is no key to it, the slides are arranged chronologically.
Series 3, Guide Books, 1876-2009, consists of bound guide books about covered bridges. The most significant of the guide books is theThe Stranger's Guide in Baltimore and its Environs, 1876. This small pocket guide book contains sketches of public buildings, monuments, notable localities, resorts, and suburban drives. The guide book is intended to show strangers where to go and what to see when in Baltimore.
Series 4, Maps, 1850, 1982, contains two maps for the city of Baltimore and Baltimore County, Maryland.
Series 5, National Society for the Preservation of Covered Bridges, Inc, 2005-2010, consists of copies of the Covered Bridges Topics, the official magazine for the National Society for the Preservation of Covered Bridges, Inc. (N.S.P.C.B.) and the newsletter for the N.S.P.C.B.
Series 6, Newsclippings, 2006, 2008, consists of two articles fromThe Post Standard, New York about covered bridges.
Series 7, Postcards, 1963-1985, consists of color postcards of covered bridges from a variety of locations in the United States. The postcards are arranged alphabetically by state. Some bear cancelled postmarks, but the majority are blank.
Arrangement:
The collection is divided into seven series.
Series 1, Photograph Albums, 1963-2006
Series 2, Slides, 1971-1977
Series 3, Guide Books, 1876-2009
Series 4, Maps, 1850, 1982
Series 5, National Society for the Preservation of Covered Bridges, Inc., 2005-2010
Series 6, News clippings, 2006, 2008
Series 7, Postcards, 1963-1985
Biographical / Historical:
Shanks, an employee of Baltimore Gas and Electric for over 40 years, was a covered bridge enthusiast and collector. He set a goal of photographing every covered bridge in America. Lester Shanks died October 10, 2010.
Related Materials:
Materials in the Archives Center, National Museum of American History
Warshaw Collection of Business Americana, Bridges (series), circa 1818-1940 (AC0060)
Warshaw Collection of Business Americana, Bridges: stereographs, circa 1868-1902 (mostly circa 1875-1880) (AC0060)
Robert Bagby Stereographs and Lantern Slides, 1919; circa 1940-1960 (AC1185)
Provenance:
Donated by Eunice C. Shanks on August 11, 2011.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
The collection documents Louis S. Nixdorff's participation in the 1928 Olympic Games in Amsterdam. He was a member of the University lacrosse team that represented the United States.
Scope and Contents:
This collection contains an oversize scrapbook of newspaper clippings, loose clippings from a Baltimore newspaper Sunday supplements, a diary recorded by Nixdorff, and an album of photographs that Nixdorff took on the Amsterdam visit and several other trips.
The newspaper clippings in an oversize scrapbook follow the fortunes of the Johns Hopkins University lacrosse team, national champions for 1926 and 1927, through its 1928 season, a post-season series, the playoffs to represent the United States at the Olympic Games in the summer of 1928, and the Olympic lacrosse games in Amsterdam. Newspaper clippings years later reminisce about the 1928 lacrosse team at the Olympic games in Amsterdam.
The newspaper clippings recounting various games are seldom identified and most of the articles are not dated. Some are from the Baltimore Post, later taken over by the News and were written by Yale Merrill. Others are from the Sunpapers, morning and evening. Some carry an Associated Press identification. Many of the accounts of the 1928 intercollegiate season prior to the Olympic Games were written by W. Wilson Wingate. Some of the news clippings are incomplete.
The trip of the 268 Olympic athletes to Amsterdam on the S.S. President Roosevelt is described graphically by Louis S. Nixdorff in his diary. The diary transcript included later in this Register has been transcribed exactly as written by the author, regardless of omissions of obvious words or occasional misspellings. The diary entries relating to the voyage clearly depict the boredom of the long voyage for young athletes eager to get to Amsterdam and compete in the Olympics. Training was continued during the trip insofar as it was possible on shipboard. Training and meals represented welcome relief from the monotony of the journey.
The diary is written in a clear hand in a soft-cover, lined notebook. Nixdorff presumably purchased it specifically to put his thoughts and observations down on this exciting and, to him, historic trip. The diary covers the period from the departure of the lacrosse team from the Baltimore and Ohio railroad station in Baltimore for New York on July 10, 1928, to the departure from Cherbourg for home on August 15, 1928. It includes Mr. Nixdorff's accounts of shipboard life, the game against the Canadians that the Americans won and their loss to the English team on the following day. England's subsequent loss to Canada meant that each team had a win and a loss. No team was declared a victor. The diary also covers a one-week stay in Paris, including a trip to the nearby World War I battlefields.
The collection contains snapshots that Nixdorff took on the S.S. President Roosevelt en route to Amsterdam, and images of Olympic events and of sightseeing in and around Amsterdam and Paris. These photographs mounted in an album portray an individual's effort to document his travels in a meaningful way.
Other material in the collection includes copies of three reminiscent articles published in the Baltimore Sun magazine section on April 5, 1951, June 26, 1955, and April 23, 1978; photogravure pictures of a Hopkins University of Virginia game and a Hopkins-University of Maryland game without attribution or date; Mr. Nixdorff's visa for France; Gen. Douglas MacArthur's report on the ninth Olympiad to the president of the United States; the official program for August 5, 1928; the passenger list for the S.S. President Roosevelt's return to New York; a cloth Olympic blazer patch; and two cloth lacrosse numbers.
This collection represents a contribution to both sports history and the history of the Olympics. The collection complements several Archives Center photographic collections, emphasizing international travel and touring by an American between the two World Wars.
Arrangement:
The collection is divided into five series.
Series 1: Correspondence, 1926-1987
Series 2: Diary, 1928
Series 3: Photographs, 1928
Series 4: Newspaper clippings/Scrapbook, 1928, 1951, 1955, 1978
Series 5: Programs, Awards, Invitations, 1928
Biographical / Historical:
Louis S. Nixdorff (October 1, 1906-January 23, 1992), a native Baltimorean, spent his life there. He graduated from the Polytechnic Institute in 1924 and from the Johns Hopkins University in 1928 with a degree in business administration. While attending Johns Hopkins he was a member of the University lacrosse team that represented the United States at the 1928 Olympic Games in Amsterdam. He later became a real estate executive and president of Properties Incorporated in Baltimore. Mr. Nixdorff continued to make real estate appraisals and to manage properties after retirement. He belonged to the Johns Hopkins Club, the Baltimore City Real Estate Brokers Round Table and the Maryland Historical Society. He also was an enthusiastic golfer.
The tremendous interest and excitement generated by lacrosse in Baltimore in 1928 is clear from the press coverage of intercollegiate lacrosse for that year. Stories on important games began at least a day before the event, continued during the day of the game in morning and evening papers and lasted for at least a day afterward.
The process that culminated in the selection of the Johns Hopkins University team to represent the United States in the Olympic games in Amsterdam was a formal one. The lacrosse ladder selected by the Intercollegiate Lacrosse Association to place before the Olympic Committee included ten teams. Of these, six were chosen by the Olympic Lacrosse Committee for national playoffs: the Mount Washington Club, Army, Navy, the University of Maryland, Rutgers and the Johns Hopkins University. In the playoffs the University of Maryland defeated Rutgers 7-2 and Navy 6-2. Hopkins defeated Mt. Washington 6-4 and Army 4-2. In ever-mounting excitement, Hopkins on June 23, 1928, overwhelmed Maryland 6-3. The executive committee of the American Olympics Commission formally ratified this selection of the Johns Hopkins University lacrosse team to represent the United States at the 1928 Olympics. Four members of that team are in the Lacrosse Hall of Fame: C. Gardner Mallonee, John Lang, Tom Biddison, and Bill Logan.
Related Materials:
Materials in the Archives Center, National Museum of American History
George W. Sims Collection (AC0127)
Clyde W. Stauffer Photographic Album (AC0139)
Donald Sultner-Welles Collection (AC0145)
Separated Materials:
An Olympic blazer patch and two lacrosse numbers are in the Division of Community Life (now Division of Cultural and Community Life).
Provenance:
The collection was donated to the Archives Center by Mrs. Anne Byrd Nixdorff, January 1992.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Historic caption: Hotel Garden -- Lucerne -- Suisse. The hotel has not been identified.
Collection Restrictions:
Access to original archival materials by appointment only. Researcher must submit request for appointment in writing. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.
Collection Rights:
Archives of American Gardens encourages the use of its archival materials for non-commercial, educational and personal use under the fair use provision of U.S. copyright law. Use or copyright restrictions may exist. It is incumbent upon the researcher to ascertain copyright status and assume responsibility for usage. All requests for duplication and use must be submitted in writing and approved by Archives of American Gardens. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.
Iseltwald is a village on Lake Brienz in the Bernese Oberland region of Switzerland near Interlaken.
Collection Restrictions:
Access to original archival materials by appointment only. Researcher must submit request for appointment in writing. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.
Collection Rights:
Archives of American Gardens encourages the use of its archival materials for non-commercial, educational and personal use under the fair use provision of U.S. copyright law. Use or copyright restrictions may exist. It is incumbent upon the researcher to ascertain copyright status and assume responsibility for usage. All requests for duplication and use must be submitted in writing and approved by Archives of American Gardens. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.
Like HLR001 this image may have been taken in the Iseltwald area near Interlaken.
Collection Restrictions:
Access to original archival materials by appointment only. Researcher must submit request for appointment in writing. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.
Collection Rights:
Archives of American Gardens encourages the use of its archival materials for non-commercial, educational and personal use under the fair use provision of U.S. copyright law. Use or copyright restrictions may exist. It is incumbent upon the researcher to ascertain copyright status and assume responsibility for usage. All requests for duplication and use must be submitted in writing and approved by Archives of American Gardens. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.
Access to original archival materials by appointment only. Researcher must submit request for appointment in writing. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.
Collection Rights:
Archives of American Gardens encourages the use of its archival materials for non-commercial, educational and personal use under the fair use provision of U.S. copyright law. Use or copyright restrictions may exist. It is incumbent upon the researcher to ascertain copyright status and assume responsibility for usage. All requests for duplication and use must be submitted in writing and approved by Archives of American Gardens. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.
Access to original archival materials by appointment only. Researcher must submit request for appointment in writing. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.
Collection Rights:
Archives of American Gardens encourages the use of its archival materials for non-commercial, educational and personal use under the fair use provision of U.S. copyright law. Use or copyright restrictions may exist. It is incumbent upon the researcher to ascertain copyright status and assume responsibility for usage. All requests for duplication and use must be submitted in writing and approved by Archives of American Gardens. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.
Access to original archival materials by appointment only. Researcher must submit request for appointment in writing. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.
Collection Rights:
Archives of American Gardens encourages the use of its archival materials for non-commercial, educational and personal use under the fair use provision of U.S. copyright law. Use or copyright restrictions may exist. It is incumbent upon the researcher to ascertain copyright status and assume responsibility for usage. All requests for duplication and use must be submitted in writing and approved by Archives of American Gardens. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.
Access to original archival materials by appointment only. Researcher must submit request for appointment in writing. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.
Collection Rights:
Archives of American Gardens encourages the use of its archival materials for non-commercial, educational and personal use under the fair use provision of U.S. copyright law. Use or copyright restrictions may exist. It is incumbent upon the researcher to ascertain copyright status and assume responsibility for usage. All requests for duplication and use must be submitted in writing and approved by Archives of American Gardens. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.
One of Lake Lugano's many cruise boats can be seen in center right.
Collection Restrictions:
Access to original archival materials by appointment only. Researcher must submit request for appointment in writing. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.
Collection Rights:
Archives of American Gardens encourages the use of its archival materials for non-commercial, educational and personal use under the fair use provision of U.S. copyright law. Use or copyright restrictions may exist. It is incumbent upon the researcher to ascertain copyright status and assume responsibility for usage. All requests for duplication and use must be submitted in writing and approved by Archives of American Gardens. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.
American Society of Landscape Architects Search this
Extent:
2 Glass negatives (black-and-white, 5 x 7 in.)
Type:
Archival materials
Glass negatives
Place:
Switzerland
Date:
1906 Aug.
General:
The woman is standing by what appears to be a mailbox.
Collection Restrictions:
Access to original archival materials by appointment only. Researcher must submit request for appointment in writing. Certain items may be restricted and not available to researchers. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.
Collection Rights:
Archives of American Gardens encourages the use of its archival materials for non-commercial, educational and personal use under the fair use provision of U.S. copyright law. Use or copyright restrictions may exist. It is incumbent upon the researcher to ascertain copyright status and assume responsibility for usage. All requests for duplication and use must be submitted in writing and approved by Archives of American Gardens. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.
American Society of Landscape Architects Search this
Extent:
2 Glass negatives (black-and-white, 5 x 7 in.)
Type:
Archival materials
Glass negatives
Place:
Switzerland
Date:
1906 Aug.
Collection Restrictions:
Access to original archival materials by appointment only. Researcher must submit request for appointment in writing. Certain items may be restricted and not available to researchers. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.
Collection Rights:
Archives of American Gardens encourages the use of its archival materials for non-commercial, educational and personal use under the fair use provision of U.S. copyright law. Use or copyright restrictions may exist. It is incumbent upon the researcher to ascertain copyright status and assume responsibility for usage. All requests for duplication and use must be submitted in writing and approved by Archives of American Gardens. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.
American Society of Landscape Architects Search this
Extent:
1 Negatives (photographic) (black-and-white, 3.5 x 6 in.)
Type:
Archival materials
Negatives (photographic)
Negatives
Reproductions
Place:
Switzerland -- Wengen
Switzerland -- Bern -- Lauterbrunnen -- Wengen
Date:
1906 Aug.
General:
Original was a nitrate negative which has been digitized and the nitrate negative destroyed. A duplicate film negative is at Photographic Services, Smithsonian Institution (OIPPS). Negative Number: 94-7332.
The image was probably taken from the train that Thomas W. Sears took to and from Kleine Scheidigg on August 30.
Collection Restrictions:
Access to original archival materials by appointment only. Researcher must submit request for appointment in writing. Certain items may be restricted and not available to researchers. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.
Collection Rights:
Archives of American Gardens encourages the use of its archival materials for non-commercial, educational and personal use under the fair use provision of U.S. copyright law. Use or copyright restrictions may exist. It is incumbent upon the researcher to ascertain copyright status and assume responsibility for usage. All requests for duplication and use must be submitted in writing and approved by Archives of American Gardens. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.
American Society of Landscape Architects Search this
Extent:
1 Negatives (photographic) (black-and-white, 3.5 x 6 in.)
Type:
Archival materials
Negatives (photographic)
Negatives
Reproductions
Place:
Switzerland -- Aeschi bei Spiez
Switzerland -- Bern -- Aeschi bei Spiez
Date:
1906 Aug.
General:
Original was a nitrate negative which has been digitized and the nitrate negative destroyed. A duplicate film negative is at Photographic Services, Smithsonian Institution (OIPPS). Negative Number: 94-7419. SWTZ001015 is a similar view.
Collection Restrictions:
Access to original archival materials by appointment only. Researcher must submit request for appointment in writing. Certain items may be restricted and not available to researchers. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.
Collection Rights:
Archives of American Gardens encourages the use of its archival materials for non-commercial, educational and personal use under the fair use provision of U.S. copyright law. Use or copyright restrictions may exist. It is incumbent upon the researcher to ascertain copyright status and assume responsibility for usage. All requests for duplication and use must be submitted in writing and approved by Archives of American Gardens. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.
The Marlboro Oral History and Documentation Project is the result of a two-year effort supported in part by a gift from Philip Morris, Inc. Sixty oral history interviews and a variety of television commercials, print advertising, promotional materials, packaging, and industry publications were gathered to document Marlboro cigarette advertising. The bulk of the collection focuses on the period between 1954 and 1986, and examines the "Marlboro man", "Settle Back" and "Marlboro Country" campaigns. The collection is a rich source of information for researchers interested in advertising and marketing history, issues of smoking and health, and the export of both tobacco and American cultural symbols abroad.
The core of the collection is a series of interviews conducted during 1985-1987 by Dr. Scott Ellsworth, an independent scholar and oral historian. The broad range of interviewees included executives of Philip Morris, advertising agency personnel from Leo Burnett, photographers, production staff, sales and marketing personnel, and Marlboro cowboys.
Twenty-seven interviews were conducted overseas, in Argentina, Brazil, the Dominican Republic, Hong Kong, Switzerland, and West Germany. Conducted primarily with Marlboro licensee and affiliate staff, the interviews focus on the marketing and advertising history of Marlboro in the six nations. These interviews and others conducted with executives of Philip Morris International in New York City also address the history of Marlboro advertising in Africa, the Middle East, China, Eastern Europe and elsewhere in Europe and Latin America.
The interviews cover events from the 1930s through the 1980s. They focus on the theory and development of Marlboro advertising, its content and creation, and its modifications over the years. The foreign interviews also discuss the structure of the local cigarette marketplace, marketing and advertising techniques, and the use and modification of Marlboro advertising for different cultures.
Finding aids to the oral histories include abstracts of each interview indicating the major topic discussed, a cumulative index to personal names and topics in the interviews, and brief biographical and scope notes.
Arrangement:
Dthe collection is divided into seven series.
Series 1: Research Files, 1943-1987
Series 2, Interviewee Files, 1986
Series 3; Oral History Interviews, 1986
Series 4: Advertising Materials, 1926-1986
Series 5: Promotional items and packaging, 1926-1986
Series 6: Publications and Research Material, 1960-1988
Series 7: Travel Slides Generated by Project Team, 1926-1986
Biographical / Historical:
The history of Marlboro cigarettes offers insight into one of the great advertising and marketing success stories of the 20th century. Marlboro cigarettes were marketed from the Victorian era through the first half of this century as a women's cigarette, with tag-lines that aimed to appeal to female smokers, such as "Marlboro - Mild As May." In 1955, two transformations occurred which would affect both profitability and brand recognition: the addition of an integrated filter and the re-invention of the market through the debut of the "Marlboro Man" advertising campaign. The original Marlboro Man campaign featured close-up images of all kinds of men using the product -- the cowboy was one, along with lifeguards, sailors, drill sergeants, construction workers, gamblers and other types suggestive of a masculine spirit and rugged independence. By 1963, the "Marlboro Country" campaign began. This campaign focused on the cowboy and his symbolic canon: boots, hats, horses, and western landscapes. By the mid-1980s, Marlboro was the best-selling brand in the United States and the world, and the Marlboro cowboy was among the most widely recognized of American cultural symbols. Sold in over 180 nations, both the cigarettes and the ad campaign had become a global phenomena.
Provenance:
The collection was donated to the Archives Center by Philip Morris, Inc. in 1986.
Restrictions:
The materials in the Marlboro Collection are made available for research according to the established practices and principles of the Archives Center and the National Museum of American History.
Rights:
In making these materials available for research, the Smithsonian Institution makes no claims of ownership of the copyrights or related rights. All responsibility for infringement of legal authorship rights and or copyright is assumed by the user of the materials. In addition, the user indemnifies and holds harmless the Smithsonian Institution for all claims, actions, damages, judgments and expenses that may result from use of these materials.
In addition, the donor has imposed restrictions on reproduction or broadcast of collection materials by third parties. The reproduction or broadcast of print ads and television commercials in the collection is subject to prior written consent from: Nancy Lund, Vice President, Marketing,Philip Morris International, 120 Park Avenue, New York, NY 10017;(917) 663-5000
Collection is open for research but is stored off-site and special arrangements must be made to work with it. The original glass plate is available for inspection if necessary in the Archives Center. A limited number of fragile glass negatives and positives in the collection can be viewed directly in the Archives Center by prior appointment. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.