National Museum of American History (U.S.). Division of Cultural History Search this
Extent:
1 Cubic foot
18 Videocassettes (VHS)
15 Cassette tapes
38 Videocassettes (Video 8)
Type:
Collection descriptions
Archival materials
Videocassettes (vhs)
Cassette tapes
Videocassettes (video 8)
Videotapes
Oral history
Interviews
Audiotapes
Date:
1992-1993
Summary:
An oral history project that grew out of the exhibit "Go Forth and Serve" which commemorated the 100th anniversary of the drafting of the second Morrill Act, which provided funds for the founding of land grant schools of higher education for black students.
Scope and Contents:
Oral history interviews, on film and audio, on the subject of African American land grant colleges, conducted in conjunction with the exhibition "Go Forth and Serve" at the National Museum of American History in 1990.
Arrangement:
The collection is organized into one series. It is organized alphabetically by the name of college or university that is the subject of the interview.
Biographical / Historical:
"Go Forth and Serve", an exhibition curated by Lonnie Bunch and Spencer Crew, opened in March 1990 at the National Museum of American History to commemorate the 100th anniversary of the drafting of the second Morrill Act, which provided funds for the founding of land grant schools of higher education for black students. The exhibition was co-sponsored by the Department of Agriculture and the National Association of State Universities and Land-Grant Colleges. There was a subsequent newsletter, and oral interviews were conducted.
Provenance:
Collection made by the Smithsonian Institution Division of Cultural History, National Museum of American History.
Restrictions:
Collection is open for research. Reference copies must be used. Access and use of audiovisual materials available in the Archives Center reading room.
Rights:
Reproduction may be limited due to intellectual property rights. No releases exist.
Go Forth and Serve: African American Land Grant Colleges Audiovisual Collection, 1992-1993, Archives Center, National Museum of American History, Smithsonian Institution.
The Lewis & Valentine Company Collection contains records of the Lewis & Valentine Company dating from 1916 to 1971 including photographs, negatives, brochures, books, trade catalogs, company papers, letters from clients, customer lists and a history of the company written by Harold Carman Lewis. Photographs document the Rodin Museum in Philadelphia, estates in Long Island, New York, and the properties of Hugh D. Auchincloss, Eugene du Pont, Walter P. Chrysler, Otto H. Kahn, F. W. Woolworth, Pierre S. du Pont (Longwood Gardens), Charles M. Schwab and Edward T. Stotesbury. This collection contains only a sampling of the records of Lewis & Valentine and should not be considered comprehensive.
Arrangement note:
The collection is arranged into 3 series:
Series 1: Documents
Series 2: Photographs
Series 3: Videotape
Biographical/Historical note:
Specializing in moving and replanting large trees, Lewis & Valentine was one of the most prominent landscape contracting companies in the eastern United States during the first half of the twentieth century. The Lewis & Valentine Company was formed by five brothers whose father had hoped that his sons would grow up to be lawyers. Instead, the Lewis brothers formed a landscape design, installation and nursery firm that specialized in developing "successful methods for transplanting full-grown trees." Their success was based on "doing well the task which is usually considered impossible."
The company was the inspiration of H.C. Lewis, the oldest of seven brothers, who believed that estate owners should have the luxury of immediate landscapes, rather than waiting decades for their landscapes to mature. The Lewis brothers started their business in the early 1900s. Shortly afterwards, a Mr. Valentine, roommate of Albert Addison Lewis at the Amherst Landscape School in Massachusetts, invested in the business. After three years Mr. Valentine moved on and the Lewis brothers bought back his interest, but continued to keep Valentine part of the company's name.
Lewis & Valentine was the largest firm in America devoted to transplainting mature trees in the years leading up to the Great Depression. It claimed to be "the most experienced and most versatile, backed by an intimate knowledge of horticulture and the development of fine estates." The company was noted as a leader in providing complete landscape services, from selling and guaranteeing the plants, to designing and installation, requiring that its staff be men "of good character and not afraid of hard work." This was evident in the firm's principle of no limitations to the size of trees that they were willing to deliver. The trees were often full-grown and ranged in age from twenty to a hundred years old. Many were so large that 20 or more tons of earth had to be moved during the relocation process.
During its first 25 years in business, Lewis & Valentine opened nineteen offices east of the Mississippi serving such notable clients as Charles A. Schwab and Pierre du Pont at his estate, Longwood. The business was set up as an organization of independent companies. Each was incorporated under the laws of the state in which it operated. The offices were located in Connecticut (Darien), Florida (Palm Beach), Illinois (Chicago), Maryland (Baltimore), Massachusetts (Boston and Hanover), Michigan (Detroit), Pennsylvania (Ardmore and Pittsburg), New Jersey (Ashbury Park and Morristown), New York (Buffalo, Roslyn-Long Island, Rye, Valley Stream-Long Island, New York City), North Carolina (Winston-Salem) and Ohio (Cleveland and Cincinnati). Although no longer owned by any members of the Lewis family, the company still exists and operates in Long Island under the name Lewis & Valentine Nurseries.
Separated Materials:
Dozens of historic photographs from the Lewis & Valentine Co. were found In the Eleanor Weller Collection at AAG amongst images that had been amassed by Weller for possible use in The Golden Age of American Gardens: Proud Owners, Private Estates, 1890-1940. These photos were removed from the Weller Collection and added to the Lewis and Valentine Co. Records.
Provenance:
Gift from Hewlett Withington Lewis, former owner of Lewis & Valentine Nurseries.
Restrictions:
Access to original archival materials by appointment only. Researcher must submit request for appointment in writing. Certain items may be restricted and not available to researchers. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.
Rights:
Archives of American Gardens encourages the use of its archival materials for non-commercial, educational and personal use under the fair use provision of U.S. copyright law. Use or copyright restrictions may exist. It is incumbent upon the researcher to ascertain copyright status and assume responsibility for usage. All requests for duplication and use must be submitted in writing and approved by Archives of American Gardens. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.
Topic:
Nurseries (Horticulture) -- United States Search this
The Formica Collection consists of textual files, photographs, slides, negatives, drawings, blueprints, posters, advertisements, product brochures, newsletters, and informational pamphlets documenting the history of the Formica Corporation and the use of Formica brand plastic laminate.
Scope and Contents:
The Formica Collection, 1913-2003, consists of textual files, photographs, photo slides, drawings, blueprints, posters, advertisements, product brochures, informational pamphlets, and research notes documenting the history of the Formica Corporation and the use of Formica brand plastic laminate.
Arrangement:
The collection is arranged into ten series.
Series 1: Corporate Records, 1920-1992, 2003
Subseries 1.1: Annual reports, 1949, 1966, 1988
Subseries 1.2: Correspondence and company identity, 1920-1988
Subseries 1.3: Corporation histories and timelines, 1949-1991, undated
Subseries 1.4: Newspaper clippings and articles, 1934-2003
Subseries 1.5: Awards, 1940s-1987
Subseries 1.6: Patent information, 1925-1994
Subseries 1.7: Photographs, 1927-1966
Series 2: Personnel Records, 1943-1992
Series 3: Newsletters, Magazines, and Press Releases, 1942-1990
Subseries 3.1: Newsletters, 1942-1988
Subseries 3.2: Press releases, 1973-1990
Series 4: Product Information, 1948-1994
Series 5: Advertising and sales materials, 1913-2000
Subseries 5.1: Advertising materials, 1913-2000
Subseries 5.2: Sales materials, 1922-1993
Series 6: Subject Files, circa 1945, 1955-1991, 2002
Series 7: Exhibits, 1981-1994
Series 8: Grace Jeffers Research Materials, 1987-1997
Series 9: Audio Visual Materials, 1982-1995, undated
Series 10: Martin A. Jeffers Materials, 1963-1999
Subseries 10.1: Background Materials, 1965-1999
Subseries 10.2: Employee Benefits, 1963-1998
Subseries 10.3: Product Information, [1959?]-1997
Subseries 10.4: Advertising and Sales Records, 1987-1999
Biographical / Historical:
Since its founding in 1913, the history of the Formica Company has been marked by a spirit of innovation and entrepreneurship. The history begins with the discovery of Formica by two men who envisioned the plastic laminate as breakthrough insulation for motors. Later, Formica became a ubiquitous surfacing material used by artists and architects of post-modern design. The various applications of the plastic laminate during the twentieth century give it a prominent role in the history of plastics, American consumerism, and American popular culture.
The Formica Company was the brainchild of Herbert A. Faber and Daniel J. O'Conor, who met in 1907 while both were working at Westinghouse in East Pittsburgh, Pennsylvania. O'Conor, head of the process section in the Research Engineering Department, had been experimenting with resins, cloth, paper, and a wide array of solvents in an effort to perfect a process for making rigid laminate sheets from Kraft paper and liquid Bakelite. O'Conor produced the first laminate sheet at Westinghouse by winding and coating paper on a mandrel, slitting the resulting tube, and flattening it on a press. The finished product was a laminated sheet with the chemical and electrical properties of Bakelite that were cut into various shapes and sizes. O'Conor applied for a patent on February 1, 1913, but it was not issued until November 12, 1918 (US Patent 1,284,432). Since the research was done on behalf of Westinghouse, the company was assigned the patent, and O'Conor was given one dollar, the customary amount that Westinghouse paid for the rights to employees' inventions.
Herbert Faber, Technical Sales Manager of insulating materials, was excited about O'Conor's discovery. Faber saw limitless possibilities for the new material. However, he quickly became frustrated by Westinghouse's policy limiting the sale of the laminate to its licensed distributors. After failing to persuade Westinghouse to form a division to manufacture and market the new material, Faber and O'Conor created their own company. On May 2, 1913, the first Formica plant opened in Cincinnati, Ohio. On October 15, 1913, the business incorporated as the Formica Insulation Company with Faber as president and treasurer and O'Conor as vice-president and secretary. The company began producing insulation parts used in place of or "for mica," the costly mineral that had been used in electrical insulation.
Like most new companies, Formica had modest beginnings. Faber and O'Conor faced the challenge of looking for investors who would let them maintain control over the company. Finally, they met J. G. Tomluin, a lawyer and banker from Walton, Kentucky, who invested $7,500 for a one-third share in the Formica Company. Renting a small space in downtown Cincinnati, Faber and O'Conor began work. The company's equipment list consisted of a 35-horsepower boiler, a small gas stove, and a variety of homemade hand screw presses. By September 1913, Tomluin had brought in two more partners, David Wallace and John L. Vest. With the added capital, O'Conor, Faber, and Formica's eighteen employees began producing automobile insulation parts for Bell Electric Motor, Allis Chalmers, and Northwest Electric.
Initially, the Formica Company only made insulation rings and tubes for motors. However, by July 4, 1914, the company obtained its first press and began to produce flat laminate sheets made from Redmenol resin. Business gradually grew, and by 1917 sales totaled $75,000. Fueled by World War I, Formica's business expanded to making radio parts, aircraft pulleys, and timing gears for the burgeoning motor industry. In the years that followed, Formica products were in high demand as laminate plastics replaced older materials in washers, vacuum cleaners, and refrigerators. By 1919, the Formica Company required larger facilities and purchased a factory in Cincinnati.
During this time, patent battles and legal suits emerged to challenge Formica's success. On June 11, 1919, Westinghouse sued Formica for patent infringement on its laminated gears; Formica won. Later that year, Westinghouse brought two new lawsuits against Formica. The first was for a patent infringement on the production of tubes, rods, and molded parts; the second was over an infringement based on a 1913 patent assigned to Westinghouse through O'Conor. Formica prevailed in both suits.
Legal battles did not deter the company. Having to defend itself against a giant corporation gave Formica a reputation as a scrappy contender. Finally, Faber and O'Conor made a quantum leap in 1927, when the company was granted a U.S. patent for a phenolic laminate utilizing lithographed wood grains of light color, forming an opaque barrier sheet which blocks out the dark interior of the laminate. In 1931, the company received two more patents for the preparation of the first all paper based laminate and for the addition of a layer of aluminum foil between the core and the surface, making the laminate cigarette-proof. These patents would allow Formica to move from a company dealing primarily with industrial material to the highly visible arena of consumer goods.
In 1937, Faber had a severe heart attack which limited his activity within the company. O'Conor continued as president, encouraging new product lines, including Realwood, as a laminate with genuine wood veneer mounted on a paper lamination with a heat-reactive binder. With the introduction of Realwood and its derivatives, manufacturers started using Formica laminate for tabletops, desks, and dinette sets. By the early forties, sales of Formica laminate were over 15 million dollars. The final recipe for decorative laminate was perfected in 1938, when melamine resins were introduced. Melamine was clear, extremely hard, and resistant to stains, heat, light, less expensive than phenolic resins. It also made possible laminates of colored papers and patterns.
Due to World War II, Formica postponed the manufacturing of decorative laminate sheets. Instead, the company made a variety of war-time products ranging from airplane propellers to bomb buster tubes.
The post-World War II building boom fueled the decorative laminate market and ushered in what would come to be known as the golden age for Formica. The company, anticipating the demand for laminate, acquired a giant press capable of producing sheets measuring thirty by ninety-six inches for kitchen countertops. Between 1947 and 1950, more than 2 million new homes were designed with Formica brand laminate for kitchens and bathrooms.
Formica's advertising campaigns, initially aimed at industry, were transformed to speak to the new decorative needs of consumer society, in particular the American housewife. Formica hired design consultants, Brooks Stevens, and, later, Raymond Loewy who launched extensive advertising campaigns. Advertising themes of durability, cleanliness, efficiency, and beauty abound in promotional material of this time. Advertisers promised that the plastic laminate, known as "the wipe clean wonder," was resistant to dirt, juices, jams, alcohol stains, and cigarette burns. Atomic patterns and space-age colors, including Moonglo, Skylark, and Sequina, were introduced in homes, schools, offices, hospitals, diners, and restaurants across America.
The post-war period was also marked by expansion, specifically with the establishment of Formica's first international markets. In 1947, Formica signed a licensing agreement with the British firm the De La Rue Company of London for the exclusive manufacture and marketing of decorative laminates outside North America, and in South America and the Pacific Basin. In 1948, Formica changed its name from the Formica Insulation Company to the Formica Company. In 1951, Formica responded to growing consumer demand by opening a million square foot plant in Evendale, Ohio, devoted to the exclusive production of decorative sheet material. In 1956, the Formica Company became the Formica Corporation, a subsidiary of American Cyanamid Company. A year later, the international subsidiaries that Formica formed with De La Rue Company of London were replaced by a joint company called Formica International Limited.
The plastic laminate was not merely confined to tabletops and dinette sets. Formica laminate was used for skis, globes, and murals. Moreover, well-known artists and architects used the decorative laminate for modernist furniture and Art Deco interiors. In 1960, Formica's Research and Development Design Center was established, adjacent to the Evendale plant, to develop uses for existing laminate products. In 1966, the company
opened the Sierra Plant near Sacramento, California. Such corporate expansion enabled Formica to market its laminates beyond the traditional role as a countertop surface material.
In 1974, Formica established its Design Advisory Board (DAB), a group of leading designers and architects. DAB introduced new colors and patterns of laminate that gained popularity among artists and interior designers in the 1980s. In 1981, DAB introduced the Color Grid, a systematic organization of Formica laminate arranged by neutrals and chromatics. The Color Grid was described as the first and only logically arranged collection of color in the laminate industry. DAB also developed the Design Concepts Collection of premium solid and patterned laminates to serve the needs of contemporary interior designers.
In the 1980s and 1990s, the corporation continued to produce laminates for interior designers, artists, and architects. In 1982, Formica introduced COLORCORE, the first solid-color laminate. Due to its relatively seamless appearance, COLORCORE was adopted by artists for use in furniture, jewelry, and interior design. The introduction of COLORCORE also marked the emergence of a wide variety of design exhibitions and competitions sponsored by the Formica Corporation. In 1985, Formica Corporation became independent and privately held. Formica continues to be one of the leading laminate producers in the world with factories in the United States, England, France, Spain, Canada, and Taiwan.
For additional information on the history of the Formica Corporation, see:
DiNoto, Andrea. Art Plastic: Designed for Living. New York: Abbeville Press, 1985.
Fenichell, Stephen. Plastic: The Making of a Synthetic Century. New York: Harper/Collins, 1996.
Jeffers Grace. 1998. Machine Made Natural: The Decorative Products of the Formica Corporation, 1947-1962. Master's thesis. Bard Graduate Center for Studies in the Decorative Arts.
Lewin, Susan Grant, ed. Formica & Design: From Counter Top to High Art. New York: Rizzoli, 1991.
Related Materials:
Materials at the Archives Center
Leo Baekeland Papers, 1881-1968 (NMAH.AC.0005)
DuPont Nylon Collection, 1939-1977 (NMAH.AC.0007)
J. Harry DuBois Collection on the History of Plastics, circa 1900-1975 (NMAH.AC.0008)
Earl Tupper Papers, circa 1914-1982 (NMAH.AC.0470)
The Division of Medicine and Science holds artifacts related to this collection. See accession # 1997.0319 and #1997.3133.
Provenance:
This collection was assembled by Grace Jeffers, historian of material culture, primarily from materials given to her by Susan Lewin, Head of Formica's New York design and publicity office when the office closed in 1995. The collection was donated to the Archives Center by Grace Jeffers in September 1996.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Researchers must use reference copies of audio-visual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Papers documenting the life and career of the 15-time world champion billiard player. Includes photographs, business papers, letters, videos of Mosconi in action, printed material, and signed affidavits attesting to his record-setting plays.
Scope and Contents:
This collection is divided into four series: Series I: Personal and Biographical Papers, including identification and business cards, notes, photographs, letters, and two scrapbooks.
Series 2: Papers Relating to Mosconi's Career, including business papers relating to his affiliation with Brunswick, legal records, papers relating to Mosconi's book, contracts and papers relating to television appearances, and affidavits attesting to records Mosconi set.
Series 3: Printed Materials, including magazines in which Mosconi contributed articles, posters advertising upcoming appearances, tournament programs, and miscellany.
Series 4: Videos, include testimonial dinners and appearances Mosconi made on the Ed Sullivan show.
Biographical / Historical:
Born in Philadelphia in 1913, Willie Mosconi learned his game at the pool hall owned by his father, Joseph Mosconi, a former prizefighter. Initially, Willie's father opposed his son's even coming into the pool hall above which the family lived. The father's preference was that Willie become a dancer and go into Vaudeville. However, after only a little practice accomplished behind his father's back, Willie was soon demonstrating amazing skill at the pool table. Joseph realized that the boy's talent could earn the growing family some money. Soon, Mosconi was considered a child prodigy, with advertisements posted challenging experienced players to try to beat him at billiards. Even as a child who had to stand on a box to reach the pool table, Mosconi beat experienced players. A match was arranged in 1919 between Willie and Ralph Greenleaf, then the World Champion. Though Greenleaf won the match, the hall was packed, and Willie played well enough to draw considerable attention, and launch his career in professional billiards.
After taking a few years hiatus from billiards in the 1930s, Mosconi returned to pool playing in an effort to earn some money. He entered one local tournament after another, and according to his autobiography, Willie's Game, "to be truthful, I don't remember losing any of them." He began making a living at billiards, and he claimed that he never hustled anyone: "I played everyone straight." In 1933, Mosconi participated in the world championship tournament of the Billiard Congress of America, having taken second place in the divisionals. He placed fifth in the world championship tournament, but his career and reputation were taking off. His performance in the tournament brought him to the attention of the president of Brunswick Corporation, and Mosconi joined the staff traveling around the country promoting Brunswick's products. He continued to compete in tournaments and after several near misses, in 1941 won the world championship, a feat that he would repeat fourteen more times. Shortly before that tournament, Mosconi had married his first wife, Ann Harrison, and shortly after it, the first of his three children was born, William Jr., followed soon after by a daughter, Candace. That marriage ended in divorce. After working in the defense industry for a few years, Willie enlisted in the Army in 1944, and after the end of World War II, resumed his affiliation with Brunswick and his successful tournament career. Mosconi remarried in 1953 to Flora Marchini. Their daughter Gloria was born in 1954.
Mosconi continued his tournament work, and during the 1950s won several championships and set several records, including high run (most consecutive balls pocketed without a miss) of 526 in 1954. Mosconi slowed down his tournament appearances after recovering from a stroke in 1956. Additionally, he wrote a book on billiards in 1957, Willie Mosconi on Pocket Billiards. He was involved in the making of the 1961 movie The Hustler. It was he who suggested the casting of Jackie Gleason as Minnesota Fats, and he served as an instructor to Paul Newman, who had never played pool. The movie helped to resurrect the faded popularity of the game of billiards. He retired permanently from tournament play in 1966 and during his retirement, he consulted on and appeared in several movies dealing with billiards, made game show appearances, and wrote articles on billiards. Willie Mosconi died in 1993.
Separated Materials:
Related artifacts in the Division of Culture and the Arts (now Division of Cultural and Community Life), include cue stick, an ivory cue ball, and trophies.
Provenance:
The archival collection was donated to the Archives Center by Willie Mosconi's widow, Flora Mosconi, on August 23, 2000.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Publications, photographs, articles, audio and video recordings, and teaching materials relating to the rise of Macrobiotics in the United States, as popularized by Michio and Aveline Kushi. The bulk of the material was produced for the Kushi Foundation, Kushi Institute, and East West Foundation.
Scope and Contents:
This collection documents the work of Michio and Aveline Kushi as writers and teachers in popularizing macrobiotics in the United States. It consists largely of publications and recordings produced by three organizations created by the Kushis: the East West Foundation, the Kushi Foundation, and the Kushi Institute. The collection also includes publications and recordings created by others involved in macrobiotics and related areas. The materials in this collection span the years 1960 through 2006, but the bulk of the material is from the 1970s and 1980s.
Arrangement:
The collection is arranged into seven series.
Series 1: East West Foundation, 1966-1991; undated
Subseries 1.1: Publications, 1966-1991
Subseries 1.2: Foundation Information, 1974-1988; undated
Series 2: Kushi Foundation, 1968-1999; undated
Subseries 2.1: Background Information, 1987-1989
Subseries 2.2: Forms and Publications, 1968-1995; undated
Subseries 2.3: One Peaceful World Campaign Information, 1973-1999
Subseries 2.4: One Peaceful World Press Publications, 1991-1999
Subseries 6.3: Macrobiotic Organizations and Publications, 1969-2006; undated
Subseries 6.4, Miscellaneous Materials, undated
Series 7: Photographs, 1964-1971, 1994; undated
Biographical / Historical:
Macrobiotics is both a comprehensive vegetarian diet and a spiritual world view based on ancient Asian beliefs and practices. Founded by Sagen Ishizuka, macrobiotics began as a reaction to the introduction of western foods into Japan in the late nineteenth century. Ishizuka attempted to restate traditional Japanese beliefs in modern scientific terms in A Chemical Theory of Long Life, published in 1897, and A Method for Nourishing Life, published in 1898.
Ishizuka believed that the key to good health was the relationship between potassium and sodium. Health is maintained when these two elements are in good balance. If there is not a good balance, then one will become ill. Ishizuka believed the best way to maintain this balance was through a cereal based diet.
Ishizuka, along with his disciples, founded the Food Cure Society in 1908 to advance his ideas. After his death in 1910, society members, including Manabu Nishihata, a physician and social activist, carried on the work.
Yukikazu Sakurazawa, also known as George Ohsawa, joined the Food Cure Society in 1919. In 1923, after the destruction of his company in an earthquake, Ohsawa joined the staff of the society full time to disseminate its ideas. Mr. Ohsawa wrote many books for the society including a biography of Ishizuka. Ohsawa's most important contribution to the philosophy of macrobiotics was the incorporation of the concepts of Yin and Yang into macrobiotics.
In the 1930s Ohsawa traveled as a representative of the society across Europe to spread the philosophy of macrobiotics. After disagreements with the leadership of the society, Ohsawa left the organization in 1939 to start his own group.
Following his release from prison during World War II for his peace efforts, Ohsawa established macrobiotic teaching centers in Yokohama and Tokyo. It was at this point that Ohsawa met Michio Kushi.
Michio Kushi was born in Kokawa, Wakayama-Ken, Japan, on May 17, 1926. While a student at Tokyo University, he became involved with the World Federalist Movement (WFM), an American organization working for world peace. It was through the WFM that Kushi met George Ohsawa. Kushi studied under Ohsawa for one year and then moved to New York City in 1949 to study political science at Columbia University.
While living in New York, Kushi came to believe that by returning to a traditional diet of whole, natural foods, humanity would regain its physical and mental balance and become more peaceful. It was at this time that Kushi began to teach the macrobiotic way of life.
Aveline Kushi was born Tomoko Yokoyama in 1923 in Yokota, Japan. Before coming to the United States for higher education in 1951, she was a member of the World Government Association, run by George Ohsawa. She married Michio Kushi in 1954 and was an active partner in their macrobiotic efforts. She wrote cookbooks and an autobiography. Aveline Kushi died in 2001.
Michio Kushi's work in New York grew steadily until 1965 when a pregnant woman died due to her decision to go on an austere form of the diet. After the death of this woman many medical authorities came out against macrobiotics. The close proximity in time of this incident and the death of George Ohsawa greatly damaged the movement. After these incidents Kushi decided to start over in Boston.
After the move to Boston, Kushi emerged as a prominent teacher and started to develop his own interpretation of macrobiotics. Kushi founded the East West Foundation and began to publish the magazine, The Order of the Universe. In 1970, East West Journal, intended for the general public, began publication. The scope of East West Journal was not limited to macrobiotics. It covered a variety of New Age topics and became the center of one of the first New Age networks. East West Journal provided contacts for people interested in eastern philosophies.
In 1975 Kushi began summer residence courses for serious students of macrobiotics and in 1977 he founded the Kushi Institute, now located in Becket, Massachusetts, in the Berkshire Mountains. The mission of the Kushi Institute is to train people in the ways of macrobiotics. The Institute offers a variety of classes around the themes of "health, healing, and well being." In the 1980s the Kushi Institute expanded its programs by creating the Kushi Foundation Prison Project and conducting research in the fight against AIDS. In 1986 the Kushi Foundation started the One Peaceful World campaign. This campaign's mission was to remind the public that peace begins with the individual, family, and community.
Sources: "Aveline Kushi 78, Leader in Health Food Movement," Associated Press, July 6, 2001
http://www.imss.macrobiotic.net/avelinekushi.html (consulted October 1, 2008)
"Aveline Kushi, 78, Advocate of Macrobiotic Diet for Health," New York Times, July 23, 2001
Separated Materials:
In addition to the archival materials, the Division of Science, Medicine, and Society (now Division of Medicine and Science) acquired sixty-six artifacts. See accession numbers 1997.3165 and 1999.3026.
Provenance:
The collection was donated to the Archives Center of the National Museum of American History by Michio and Aveline Kushi in August, 1997.
Restrictions:
The collection is open for research use.
Series 3, Subseries 3.4: Patient Files and Subseries 3.8: Consultation Audio Tapes are restricted for seventy-five years (to 2066).
Physical Access: Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audio-visual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.
Technical Access: Do not use original materials when available on reference video or audio tapes.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
National Museum of American History (U.S.). Division of Science, Medicine, and Society Search this
Extent:
4 Cubic feet (8 boxes)
Type:
Collection descriptions
Archival materials
Bumper stickers
Videotapes
Photographs
Clippings
Handbills
Signs (declaratory or advertising artifacts)
Posters
Place:
Texas -- Environmental protection
Date:
1985-1992
bulk 1987-1989
Summary:
The collection was assembled by Museum curators and documents the efforts of persons in eight states to have the Superconducting Super Collider (SSC), a particle accelerator, built in their state. Also documents efforts in each state to oppose locating the SSC in their state. The collection contains correspondence, press kits, posters, signs, bumper stickers, leaflets, handbills, clippings, photographs, and a videotape.
Scope and Contents:
The collections contains materials documenting the efforts by persons in eight competing states to have the Superconducting Super Collider (SSC) built in their state, as well as efforts in each state to oppose locating the SSC within their state. The materials include correspondence, press kits, posters, signs, bumper stickers, leaflets, handbills, clippings, two photographs and one videotape.
Arrangement:
The collection is organized into nine series.
Series 1: Arizona (Ian MacPherson), 1988, undated
Subseries 1.1: Ian McPherson, 1988, undated
Series 2: Colorado (Uriel Nauenberg), 1987
Subseries 2.1: Uriel Nauenberg, 1987-1988
Series 3: Illinois, 1987-1991, undated
Subseries 3.1: Fermi National Laboratory Library/Paula Garrett, undated
Subseries 3.2: David L. Gross, 1988, undated
Subseries 3.3: Sharon Lough, 1988-1991
Subseries 3.4: Stan L. Yonkauski, undated
Series 4: Michigan, 1988-1989
Subseries 4.1: Larry Jones, 1988-1989
Series 5: New York, 1986-1990
Subseries 5.1: Gail Adair, 1987
Subseries 5.2: Mary Lou and Jim Alexander, 1986-1990
Subseries 5.3: Bill Herbert, 1987
Subseries 5.4: Doug McCuen, 1987-1988
Subseries 5.5: Brian L. Petty, 1987-1988
Series 6: North Carolina, 1987
Subseries 6.1: Bill Dunn, 1987
Series 7: Tennessee, 1987-1992
Subseries 7.1: Robert and Pat Sanders, 1987-1992
Subseries 7.2: J. Fred Weinhold, 1987
Series :, Texas, 1985-1990, undated
Subseries 8.1: Representative Joe Barton, undated
Subseries 8.2: Jean Caddel, 1986-1989
Subseries 8.3: Coby Chase, 1985-1989
Subseries 8.4: Red Oak Chamber of Commerce, 1990
Subseries 8.5: Waxahachie Chamber of Commerce, undated
Subseries 8.6: Mari Beth Williams, undated
Series 9: Miscellaneous, 1987-1988
Biographical / Historical:
The Superconducting Super Collider (SSC), if built, would have been the world's most expensive instrument for basic science. It would have allowed physicists to study the collisions of subatomic particles in conditions approximating those of the Big Bang, the beginning of the universe. The SSC design called for a 10-foot wide tunnel to be laid out in an oval pattern similar to a racetrack, approximately 53 miles in circumference and 14 miles in diameter. The tunnel, buried several hundred feet underground, would have contained nearly 10,000 superconducting magnets. Small clusters of buildings located above the tunnel were planned to house the SSC's offices, laboratories, and control facilities. All of these structures would have made the SSC the largest particle accelerator in the world and, at an estimated cost of between $4.4 and $11.8 billion, one of the largest public works projects ever undertaken in the United States.
Physicists planned to use the SSC's superconducting magnets to accelerate two streams of protons (particles with a positive electrical charge that forming part of the nucleus of an atom) to a velocity of 20 trillion electron-volts (TeV) in opposite directions within the tunnel's parallel beam tubes. They would then deflect the two streams into each other and study the particles that were created in the resulting high-speed collisions. From these events, physicists hoped to detect particles never seen before and learn more about the composition of matter.
In January 1987, President Reagan publicly declared his support for the proposed SSC, to be built under the authority of the Department of Energy (DOE). States were invited to submit site proposals for the project, and from the twenty-five states that responded, eight finalists were selected: Arizona, Colorado, Illinois, Michigan, New York, North Carolina, Tennessee, and Texas.
The huge scale of the SSC meant that it would have a significant environmental and cultural impact on the area selected. The SSC would, one source estimated, "require 16,000 acres of donated land, a flow of between 500 and 2,200 gallons of water a minute and up to 250-megawatts of power, as well as accessibility to a major airport, so the world's scientists can fly in and out."1
In many of the finalist states, opponents of the SSC organized and actively campaigned against the project. They raised issues such as the threat to uproot hundreds of people from their homes or create heavy tax and utility burdens. Opponents attended public hearings on SSC issues, distributed leaflets by mail and by hand, and conducted letter-writing campaigns to local politicians. In New York, Citizens Against the Collider Here (CATCH) was able to force the state to withdraw from the competition. Groups in other states learned from the New York group's experiences and used similar techniques in their own campaigns, sometimes adopting the name CATCH. As one CATCH activist recalled, "opponents were not against the SSC or basic sciences, however they did not believe that they should be forced out of their homes for the SSC."2
Supporters of the SSC, on the other hand, addressed the concerns of the citizens by writing editorials or distributing pamphlets responding to particular issues or questions. Prominent city officials and politicians traveled to the proposed sites to discuss the economic and scientific benefits of the SSC, and cities distributed bumper stickers supporting the project. Scientists rebuffed claims that the SSC would produce large amounts of deadly radioactivity and contaminate the entire area. Supporters promised that, "the SSC project would bring federal funding, international prestige, and jobs—starting with 4,500 construction jobs, and later 2,500 full-time research staff positions."3
In November 1988, the Department of Energy declared the winning site to be Ellis County, Texas, southwest of Dallas near the town of Waxahachie. Full-scale construction began three years later with the building of laboratory facilities for the design and manufacture of the SSC's superconducting magnets. Contractors began boring the main tunnel and several vertical access shafts in January 1993.
The anticipated tremendous costs that dogged the project eventually helped undermine it. In June 1992 and again in June 1993, the House voted to cancel funds for the SSC; both times, the Senate restored funding. However, in October 1993 the House rejected the Senate's second restoration, and President Clinton echoed Congress's decision to cancel further work on the SSC. The project received a small budget to support termination activities through 1996. Once the remaining projects were shut down and the scientists and staff dispersed, only several empty buildings in the rural Texas countryside, and fourteen miles of tunnel underneath it, remained of the once-ambitious facility.
At the National Museum of American History, planning for the Science in American Life exhibit—which would examine how science, technology, and American society have intersected over a hundred-year period—began in 1990, at the same time that preparations were being made in Texas to build the Super Collider. Early in the planning phases, Smithsonian curators decided to dedicate a section of the exhibit to the SSC. This section was intended to be a "work in progress" that would change over time as the collider was built, reflecting the current and ongoing debates over the massive machine.
The exhibition design called for using materials donated by both supporters and opponents of the SSC. Early in the exhibit's development the curators began contacting organizations and individuals who both supported and opposed the SSC, asking if they still had materials related to their efforts. Over a two-year period, the curators collected a wide range of items in more than twenty donations, ranging from bumper stickers, t-shirts and hats, to newspaper clippings, maps, and copies of state site proposals.
The design of the SSC portion of the Science in American Life exhibit became permanent with the closing of the SSC in late 1993. The SSC portion now focuses on the roles that special interest groups, protest, and grass-roots political campaigns play in large-scale scientific endeavors. Many of the donated items were included in the exhibit.
Notes
1 DeMott, John S. and J. Madeleine Nash, "Super Push for a Supercollider," Time, April 13, 1987, p. 19, Box 2, Folder 20.
2 "Alexander Narrative," a brief typescript history of the New York CATCH organization, Box 3, Folder 14.
3 Koszczuk, Jackie. "Anti-SSC Felling CATCH-es On Fast," Daily Star News (Fort Worth, Texas), September 17, 1988, p. 4, Box 2, Folder 5.
Related Materials:
When the Superconducting Super Collider entered its termination phase in 1993, the Records Management Department of the project began grouping the official records of the SSC into five "disposition packages." These packages were in various stages of being assembled, shipped, received, and processed for research use and were dispersed to: the Fort Worth Regional Federal Records Center; Fermi National Accelerator Laboratory ("Fermilab") Archives; Niels Bohr Library, Center for History of Physics, American Institute for Physics; Ronald Reagan Presidential Library; and Lawrence Berkeley National Laboratory Archives.
Provenance:
This collection was donated by individuals connected in various ways to the Superconducting Super Collider. The items were donated from personal collections, official files, and the project archives of several different institutions. The donors were Gail Adair, Mary Lou and Dr. Jim Alexander, Representative Joe Barton, Jean Caddel, Coby Chase, Bill Dunn, the Fermi National Laboratory Library, David L. Gross, Bill Herbert, Larry Jones, Sharon Lough, Uriel Nauenberg, Doug McCuen, Ian McPherson, Andrea Miller, Brian L. Petty, the Red Oak Chamber of Commerce, Pat and Dr. Robert Sanders, the Waxahachie Chamber of Commerce, J. Fred Weinhold, Mari Beth Williams, and Stan L. Yonkauski. A brief statement identifying donors and their connections to the Superconducting Super Collider accompanies each subseries in the container list.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
The collection consists primarily of glass plate slides (negative and positive), photo prints, and stereographs documenting the work undertaken by Frank and Lillian Gilbreth from 1910 to 1924 in the fields of motion study, shop efficiency, and factory organization. Also included are slides dcoumenting the Gilbreth Family, their travels, residences, and friends. The collection also contains the film "The Original Films of Gilbreth The Quest for the One Best Way," 1968 by James S. Perkins.
Scope and Contents:
The collection consists primarily of glass plate slides (negative and positive), photo prints, and stereographs documenting the work undertaken by Frank and Lillian Gilbreth from 1910 to 1924 in the fields of motion study, shop efficiency, and factory organization. As scientific managers, the Gilbreth's introduced new techniques to analyze work, the workplace, and work practices with the goal of eliminating waste to maximize productivity. The collection illustrates these new techniques and their application to a wide variety of studies. The collection is diverse and provides insight into understanding how Gilbreth approached his studies. Also included are slides documenting the Gilbreth Family, their travels, residences, and friends. The collection also contains the film "The Original Films of Gilbreth The Quest for the One Best Way," 1968 by James S. Perkins.
Series 1, Background Information, 1892-1997, includes biographical materials about Frank B. Gilbreth; copies of some of Frank Gilbreth's patents, 1892-1916; and printed materials, 1907-1997, that contain articles, newspaper and magazine clippings about Frank and Lillian Gilbreth and time and motion study generally. Black-and-white photo prints of Gilbreth or work Gilbreth documented from collections held at Purdue University and Ohio State University are included.
Series 2, Glass plate stereo slides, 1910-1924, consists of approximately 2,250 glass stereo slides photographed by Frank B. Gilbreth and others and intended for viewing through an optical viewing machine. Some are positive black and white, positive color, and negative black and white. The subject matter of the slides covers the work undertaken by Frank Gilbreth from 1910 to 1924 in the fields of motion study, shop efficiency, and factory organization. Many of the images serve as documentation for the studies the couple performed as they were hired by firms in an attempt to provide solutions to the problems of inefficiency. Also included are the Gilbreth Family, their travels, residences, and friends.
The slides are numbered sequentially. For example, a glass plate slide numbered 318949.001 will have a corresponding photoprint 318949.001 in Series 3, Photoprints of glass plate slides. Note: not all glass plate slides have corresponding photoprints. Additionally, there are Office of Photographics Services, Smithsonian Institution negative numbers assigned to many of the photo prints.
Some subject categories include:
Frank B. Gilbreth: working in motion laboratories, on factory inspections, seated in offices, with family and friends, in World War I uniform, watching and monitoring shop operations.
Lillian M. Gilbreth: with family, during university graduation ceremonies, traveling and working with Frank and observing office workers.
Gilbreth Family: family on the road in an automobile, at home seated around the dinner table, in the parlor, in the garden, and with friends and relatives.
Gilbreth ship travel: contains views on steamer voyages to Europe, deck scenes, arrivals, departures, ship officers and crew, and other passengers.
Automobile assembly study: internal and external views of a warehouse/factory, including large piles or rows of metal car frames and other parts.
Benchwork study: images of a male worker standing or sitting in a chair while filing an object secured in a vice at a workbench.
Betterment: images of efforts whcih contributed to industrial betterment (the Gilbreth chair, employee library, and the home reading box).
Bricklaying study: view of men wearing overalls and caps, shoveling, and men laying bicks.
Business and apparatus of motion study: views of lectures, meetings, film showings, demonstrations, charts, drawings, motion models, charts amd some equipment.
Disabled study: views of partially blind World War I veterans, amputees using special tytpewriter, assembling machinery, use of cructhes, and a one armed dentist.
Factory bench work: table-top machines assembly operations, hand tools, orderly arrangement of parts prior to and during assembly and a variety of bench vises.
Factory documentation: various images of the interior and edterior of factories including heavy machinery.
Golfing study: various cyclegraphs of a man swinging a golf club.
Grid boards: back drops used by Gikbreth to isolate and measure worker motions. This includes walls, floors, desktops, and drop cloths divided into grids of various densities and scales.
Handwriting and cyclegraphs: finger lights moving in patterns of script.
Ladders: include step ladders and painters' ladders shown in use near shelving.
Light assembly study: wide variety of images ranging from cyclegraphs of women working, to the factory floor as well as tools and machinery.
Materials handling study: different angles of an empty cart, a cart oiled high with boxes, and a man pushing a cart illustrating different body positions.
Military study: illustrate work on the Army foot meausring machine, gun parts, men holding a rifle.
Motion models: images of simple wire motionmodels.
Needle trade study: views of textile machinery and workers.
Office study: various shots inside of an office with tables, desks, drawers, files, and typewriters. Some of the images are cyclegraphs of femal and male workers performing tasks, such as writing, both tin the context of an office as well as in front of a grdidded background. There are several close-ups of an organizer containing penciles, paperclips, pins and rubberbands.
Packing: methods of placing and arranging goods in boxes, such as soap packing.
Panama-Pacific Exposition 1915: contains views of statuary, fountains, and architecture of the exposition held in San Francisco.
Pure light cyclegraphs: no workers or grids visible only finger lights in motion.
Rubber stamping study: hand movements and access to ink pads and stamps.
Scenic views: views of buildings, landscapes, street scenes, and fountains from around the world documenting Gilbreth's travels.
Shoe making study: laboratory studies of shoe assembly operations with an emphasis on workers access to component pieces.
Shop machinery: various shots of machines and workers working with machines.
Signage: include organizational flow charts, shop floor plans, route maps, office layouts, numbering systems, exhibit display boards illustrating Frank Gilbreth's efficiency studies and techniques.
Stacking: views of the art and science of stacking boxes, clothing, equipment, containers, and vertical storage without shelves.
Stock bins: consists of storage pips, paper, other raw materials, shelves, and corridoe shots.
Storage: images illustrate contrast between old techniques and new.
Surgical and dental studies: thester views of surgeons, assistants, nurses, hand motions in grasping, placing surgical instruments, dental work and self inspection of teeth.
Tool cribs: storage of hand tools in shops with an emphasis on easy access and easy inventorying.
Typing study: various views of femaile s under observation using Remington typewriters.
Series 3, Photoprints of glass plate slides, 1910-1924, consist of black and white photoprints of the glass plate slides depicting the fields of motion study, shop efficiency, and factory organization. Also included are the Gilbreth Family, their travels, residences, and friends.
Series 5, Stereographs,1911-1914,
Series 6, Audio Visual Materials, 1968, 2000, and undated, is divided into three subseries: Subseries 1, Audio visual documentation, 1968 and undated; Subseries 2, Moving Images, 1968 and undated; and Subseries 3, Audio Recordings, 1980, 1990,. 2000 and undated. The series contains several formats: 7" open reel-to-reel audio tape, 1/2" VHS, Beta Cam SP, DVD, audio cassette, one inch audio tape, and 16 mm film.
Subseries 1, Audio visual documentation, 1967-1968 and undated, consists of supplemental documentation for the film, "The Original Films of Gilbreth The Quest for the One Best Way." Specifically, there are brochures and other printed materials detailing what the film is about and how copies may be obtained. This subseries also contains a copy of the book Cheaper by the Dozen, 1948. The book was written by Frank Bunker Gilbreth, Jr. and Ernestine Gilbreth Carey and tells the biographical story of Frank Bunker Gilbreth and Lillian Moller Gilbreth, and their twelve children. The book was adapted to film by Twentieth Century Fox in 1950.
Subseries 2, Moving Images, 1967, consists of one title, "The Original Films of Gilbreth The Quest for the One Best Way." The film materials consist of the film's production elements: 16 mm black and white negative A-roll; 16mm black-and-white negative B-roll; and the optical track negative. Each is 800 feet in length.
The film presents a summary of work analysis films which were taken by Frank B. Gilbreth between 1919 and 1924 showing a number of industrial operations from which the motion study was developed. Demonstrates motion and fatigue study, skill study, plant layout and material handling, inventory control, production control, business procedures, safety methods, developing occupations for the handicapped, athletic training and skills, military training, and surgical operations as researched and developed by Gilbreth. Points out that Gilbreth created entirely new techniques on how to improve industrial efficiency, while at the same time significantly improving conditions for the workers. The film was produced by James S. Perkins in collaboration with Dr. Ralph M. Barnes and with commentary by Liilian M. Gilbreth and James S. Perkins. The film was presented on December 3, 1968 at the American Society of Mechanical Engineers Annual Meeting in New York. The formats for this title include: 16 mm, Beta Cam SP, and DVD. Additionally, there is a one inch audio tape recording for the film.
Subseries 3, Audio Recordings, 1980, 1990, 2000 and undated consist of a Smithsonian radio program titled "Inside the Smithsonian, Cheaper by The Dozen," from 1980 and an recording of Ernestine Gilbreth Casey discussing Gilbreth Family photographs from 2000. Hosted by [Ann Carroll?], "Inside the Smithsonian, Cheaper by The Dozen," featured Fred and Bill Gilbreth discussing their parents Frank and Lillian, Gilbreth, and the book Cheaper by the Dozen. The radio program coincided with the 100th Anniversary of the American Society of Mechancial Engineers (founded 1880)of which Lillian Gilbreth was the Society's first female member and showcased a single case exhibition at the Museum of History and Technology (now the National Museum of American History) titled "Frank and Lillian Gilbreth: Motion Engineers." Inside Smithosnian Radio was a weekly program produced by the Office of Telecommunications. The recording of Ernestine Gilbreth Carey was recorded on July 9, 2000 and documents Ms. Carey's identification and discussion of Gilbreth Family photographs. David Ferguson assisted in the discussion. A hard copy index to the photographs Ms. Carey discusses is available.
Arrangement:
The collection is arranged into six series.
Series 1: Background Materials, 1892-1997
Subseries 1.1: Frank B. Gilbreth, undated
Subseries 1.2: Frank B. Gilbreth patents, 1892-1916
Subseries 1.3: Printed Materials, 1907-1997
Series 2: Glass Stereo Slides (Positive), 1910-1924 and undated
Series 3: Photo prints of glass stereo slides, 1910-1924 and undated
Subseries 3.1: Photo Print Books, 1-9, undated
Subseries 3.2: Photo prints (duplicates), undated
Series 4: Stereo Autochromes, undated
Series 5: Stereograph Cards, 1911-1914
Series 6: Audio Visual Materials, 1968, 1990, 2000 and undated
Subseries 6.1, Audio visual documentation, 1968 and undated
Subseries 6.2: Moving images, 1968 and undated
Subseries 6.3: Audio recordings, 1980, 1990, 2000, and undated
Biographical / Historical:
Frank Gilbreth is best known for his work on the efficiency of motion. Working with his wife and professional partner Lillian Moller Gilbreth, he applied modern psychology to his work with management. His innovative motion studies were used on factory workers, typists and people with disabilities. Gilbreth established the link between psychology and education to be succesful management.
Frank Gilbreth was born in Fairfield, Maine on July 7, 1868. His parents, John and Martha Bunker Gilbreth were New Englanders. John Gilbreth ran a hardware business, but died when Frank was only three. Bearing the responsibilty of raising her children alone, Martha moved the family twice in search of quality education for her children. Ultimately she decided to school the children herself. In 1885, Frank graduated from English High School in Boston. Despite gaining admission into the Massachusetts Institute of Technology, Frank opted to enter the work world immediately as a bricklayer's apprentice with Whidden and Company, building contractors in Boston.
Smart and skilled, Gilbreth worked his way up in the company. He learned the trade quickly and soon was promoted to supervisor, foreman, and finally to the position of superintendent. To further his edcuation, he went to night school to study mechanical drawing.
At the age of 27, Gilbreth embarked upon his first business venture. He started his own contracting firm. His firm developed a fine reputation for quality work at a very rapid pace. He invented tools, scaffolding, and other contraptions to make the job easier. His company goals included the elimination of waste, the conservation of energy, and the reduction of cost. His work included canals, factories, houses, and dams. His clients came from all parts of the United States, and he performed some work in England.
In 1903, Frank Gilbreth met Lillian Moller (1903-1972) and married her on October 19, 1904. Lillian graduated from the University of California, Berkeley with a BA (1900) and MA (1902). She later earned a Ph.D from Brown University (1915), earning a dissertation titled The Psychology of Management. Lillian's academic work, large family and integral role in Frank's consulting business kept her busy. Her contributions to the business led to a greater understanding of an individual's welfare in the work world. This becamme a key idea to increasing productivity through scientific management techniques.
Working together, the couple became leaders in the new field of scientific management. They published books, gave lectures, and raised tweleve children together: Anne, Mary (1906--912), Ernestine, Martha, Frank Jr., William, Lillian, Frederick, Daniel, John, Robert and Jane. Some of Gilbreth's books include Fields System (1908); Concrete System (1908); Bricklaying System (1909; Motion Study (1911); and Primer of Scientific Management (1911). Gilbreth co-authored with Lillian: Time Study (1916); Fatigue Study (1916); Applied Motion Study (1917); and Motion Study for the Handicapped (1919).
It wasn't long before Gilbreth moved away from construction. Together with his wife, they focused on the link between psychology and motion. With her strong psychological background, and his interest in efficiency, the Gilbreth's opened the School of Scientific Management in 1913. The school was in session for four years. Numerous professional attended the school, and soon the Gilbreth's had established a reputation as consultant's to the new field of scientific management.
In 1912, Frank won a contract with the New England Butt Company in Providence, Rhode Island. There he installed his system of scientific management in a factory setting for the first time. Contracts with the Hermann-Aukam handkerchief manufacturing company in New Jersey and the Auergessellschaft Company in Germany followed. Using motion study, Gilbreth studied and reoganized the factories, attempting to find "the one best way" to do work.
Gilbreth traveled to Germany to continue his work was a scientific manager. He visited factories and hospitals, working to improve procedures and eliminate waste. Using micro-motion study and the chronocyclegraph procedure, he analyzed and dissected motion, discovering therblings, the seventeen fundamental units of any motion. World War I slowed Gilbreth's progress abroad, so he focused his consulting business on firms n the United States.
After World War I, Gilbreth's business thrived. in 1920, the American Society of Mechanical Engineers instituted its Management Division, something Gilbreth had been demanding for years. He was now a famous American engineer, gaining financial rewards as as professional honors.
Frank Gilbreth died suddenly of a heart attack on June 14, 1924, still in the middle of three contracts. He was honored after his death in 1944 by the American Society of Engineers and the American Management Association with the Gant Gold Medal. After Frank's death, Lillian moved the family to California where she continued to work on efficiency and health in industry issues. She was a respected buiness woman and was hired by several companies to train employees, study working conditions, and reduce fatigue. She lectured at several universities (Newark College of Engineering and the University of Wisconsin), and joined the faculty at Purdue University in 1935 as the first woman professor in the engineering school.
Frank and Lillian Gilbreth often used their large family (and Frank himself) as guinea pigs in experiments. Their family exploits are lovingly detailed in the 1948 book Cheaper by the Dozen, written by Frank Jr. and Ernestine Gilbreth Carey.
Related Materials:
Material in Other Institutions
Purdue University, Archives and Special Collections
Frank and Lillian Gilbreth papers, 1869-2000
The Gilbreth Papers documents the professional and personal lives of Frank Gilbreth and Lillian Gilbreth. The collection consists of personal papers, letters, correspondence, photographs, and other memorabilia that Lillian Gilbreth collected during her life regarding her youth, marriage, family, and career.
Collection of materials related to Lillian Gilbreth, 1964-2006
One folder of items relating to the life of Lillian Gilbreth, and her family, collected by her granddaughter, Lillian (Jill) Barley and Nancy Weston. Materials include clippings relating to the Lillian Gilbreth postage stamp (1984); obituaries and memorial programs for Peter Barney, Ernestine Carey, Lillian Gilbreth, Anne Gilbreth Barney, Charles Carey, and Frank Gilbreth Jr.; programs and photographs relating to Lillian Gilbreth's visit to Athens in 1964; and biographical information on Lillian Gilbreth.
Cornell University, Kheel Center for Labor-Management Documentation and Archives
Frank Gilbreth Papers on Microfilm, Collection Number: 5424 mf
Selected papers pertaining to industrial engineering. Original materials are held by Purdue University. Microfilm copied purchased from Purdue University in April 1968.
Provenance:
The collection materials were donated by several individuals: New Jersey Institute of Technology (1975); Frank B. Gilbreth, Jr., (1980); Ernestine Gilbreth Carey (1995); Daniel B. Gilbreth (1998); and James Secor Perkins in 2001.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Series 2: Glass Stereo Slides are restricted. Boxes 3-9 were digitized in 2021. Researchers must use digital copies. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Patent and trademark documents, advertisements, sales and marketing material, market research, photographs, packaging, company newsletters and magazines, and business records documenting the history of the Maidenform Company from 1922 to1997.
Arrangement:
Collection organized into eleven series.
Series 1, Company History, 1922-1990
Series 2, News Articles, 1941-1997
Series 3, Patents, Trademarks, and Registrations, 1871-1979
Series 4, Publications, 1931-1997
Series 5, Sales and Marketing Materials, 1929-1997
Series 6, Advertising, 1929-1997
Series 7, Photographs, 1927-1993
Series 8, Patterns, circa 1950s
Series 9, World War II Activities, 1941-1946
Series 10, Labor Relations, 1937-1990
Series 11, Miscellaneous Unprocessed Materials
Biographical / Historical:
The history of Maidenform, Incorporated began at Enid Frocks, a small dress shop in New York City owned and operated by Enid Bissett. Ida Rosenthal was a Russian Jewish immigrant and seamstress at Enid's shop. In 1922, Ida and Enid decided that the fit and appearance of their custom-made dresses would be enhanced if improvements were made to the bandeaux style bras then in vogue. They gathered the bandeaux in the middle in a design modification that provided more support in a manner they believed enhanced, rather than downplayed, a woman's natural figure. Ida's husband, William, added straps and further refined the style. The called their bras "Maidenform", in counterpoint to the "Boyish Form" brand then in vogue. Initially, the bras were given away with each dress they sold. As the bras gained popularity they began selling them, and eventually the bras became so popular they stopped making dresses altogether and shifted to full-scale brassiere manufacturing. The first Maidenform plant opened in Bayonne, N.J. in 1925. After World War II, the company began marketing heavily in Europe and Latin America. Eventually, Maidenform operated plants in West Virginia, Florida, Puerto Rico and the Dominican Republic.
Documentation for the development and manufacture of a "pigeon vest" is also included in the collection. The pigeon vest allowed troopers to carry homing pigeons with them as they parachuted behind enemy lines. During World War II, Maidenform manufactured these pigeon vests and silk parachutes for the war effort.
Maidenform advertising campaigns were enormously successful, and generated controversy as well as praise. The now famous "I Dreamed" campaign was launched in 1949; this campaign ran for 20 years, making it one of the longest running campaigns in the history of advertising. The advertisements featured models in everyday or fantastic situations, elaborately costumed but wearing only a Maidenform bra above the waist. This campaign was followed by the "Maidenform Woman" campaign which was credited with boosting sales by 200 percent in some stores. The "Dares to Dream" campaign played off the "I Dreamed" tagline in 1984, and in 1987, the "Celebrity" campaign began. The "Celebrity" ads were notable for the absence of women in lingerie; instead, well-known male actors discussed their feelings about women and lingerie in print and commercial advertisements. The tone of the advertising shifted in 1992 with a series of ads called "The Women's Advocacy" campaign.
Maidenform was family owned and operated until 1997. After the death of William Rosenthal in 1958, his wife, Ida, became the president of their company. In 1963, she suffered an incapacitating stroke. At this time, son-in-law Dr. Joseph Coleman became head of the company. Upon his death in 1968, his wife (the only surviving child of Ida and William) Beatrice Rosenthal Coleman, gained complete control over the business until her death in 1990.
The Ida and William Rosenthal Foundation, a philanthropic and charitable institution founded in 1953, is run by granddaughter Catherine Brawer.
Related Materials:
Materials at the National Museum of American History
The Division of Home and Community Life (now Division of Cultural and Community Life) holds Maidenform artifacts including brassieres, girdles, and "long-lines," and two of the costumes used in the "I Dreamed" campaign.
Other Resources
Undergarment ads in the United States, 1947-1970
Provenance:
The collection was donated by Maidenform, Incorporated in May 1997.
Restrictions:
The collection is open for research use. Only reference copies of audiovisual materials may be used for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
The donor has imposed restrictions on reproduction, broadcast or use of the collection for commercial purposes of any kind by third parties. Reproduction, broadcast or other use of the collection for commercial purposes of any kind by third parties is subject to prior written consent. These permissions will be required until July 2047. Please see the repository for further details.
The collection consists primarily of notebooks, manuals, and other data and operational logbooks documenting the creation, building, and maintenance of Tantalus, and the experiments performed on the machine. Tantalus was the first dedicated synchrotron radiation laboratory and source. Series 5 and Series 6 include oral and video histories with Ednor Rowe, Fred Brown, Cliff Olson, Charles Pruett, and Roger Otte.
Arrangement:
The collection is divided into six series.
Series 1, Notebooks and Logbooks, 1940-1986
Series 2, Data and Operational Logbooks, 1965-1995
Series 3, User Beam Schedule Sheets, 1968-1986
Series 4, Storage Ring Blueprints, 1966-1972
Series 5, Video Histories, 1995
Series 6, Oral History Cassettes, 1995
Biographical / Historical:
At the University of Wisconsin during 1965-1967, a team led by particle physicist Ednor Rowe built a machine designed to analyze what goes on inside high-energy particle accelerators. This was the big, exciting technology in physics at the time. But just as the apparatus neared completion, funding was cut off. Its creators, feeling teased by fate and their government backers, dubbed the machine "Tantalus."
Rowe knew, though, that a by-product of Tantalus's operation was intense "synchrotron radiation," a form of ultra violet light that is used to study the structure of matter. He quickly adapted the machine to make this radiation available for use and soon the facility was crowded with experimenters from all over the world. Tantalus not only pioneered the use of synchrotron radiation, but created a research facility where both scientists and graduate students could perform hands-on work.
Researchers shared information and the results of their experiments in a collegial environment. There was no "King of the Ring" among these goal-oriented scientists. Those working at the Synchrotron Radiation Center always sought ways to improve upon Tantalus, with the result that Tantalus remained an important research tool until 1987, when it was retired and replaced by a newer machine, "Aladdin."
Related Materials:
The Division of Information, Technology, and Society (now the Division of Medicine and Science) collected part of the Tantalus synchrotron radiation ring. See accession 1997.0078.
Provenance:
The collection was donated by Ednor M. Rowe, Associate Director for Accelerator Development, Synchrotron Radiation Center, University of Wisconsin on November 20, 1995.
Restrictions:
The collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
The Nike Advertising Oral History and Documentation Collection is the result of a two-year study of advertising of Nike athletic shoes. The effort was supported in part by a grant from Nike, Inc. Thirty-one oral history interviews were conducted with advertising, marketing and product development executives at Asics, Nike, John Brown & Co., Chiat/Day/Mojo and Wieden & Kennedy. A variety of related materials were gathered by the Center for Advertising History staff. The objective of the project was to create a collection that documents, in print and electronic media, the history and development of the company and its advertising campaigns.
Scope and Contents:
This collection consists of thirty-one oral history interviews conducted by historian Scott Ellsworth with advertising, marketing and product development executives at Asics, Nike, John Brown & Co., Chiat/Day/Mojo and Wieden & Kennedy and related materials collected by the Center for Advertising History staff. There are audiocassettes (original and reference), 1/4" open reel audiotape (master), 3/4" videotapes, and VHS videotapes.
Arrangement:
The collection is rganized into seven series.
Series 1, Research Files, 1979-1992
Subseries 1.1, Materials Compiled by the Center for Advertising History, 1979-1992
Subseries 1.2, Material Compiled by Nike, 1982-1992
Series 2, Interviewee Files, 1990-1992
Series 3, Oral History Interviews, 1990-1992
Subseries 3.1, Original Audiotapes (audio cassette), 1990-1992
Subseries 3.3, Preservation masters (1/4 inch audiotape), 1990-1992
Series 4, Television Commercials, 1977-1990 and undated
Subseries 4.1, Master Copies, 1977-1990 and undated
Subseries 4.2, Researcher copies, 1977-1990 and undated
Series 5, Print Advertisements, 1985-1993
Subseries 5.1, Ad Slicks, 1985-1993
Subseries 5.2, Slides, 1989 and undated
Series 6, Trade Catalogues and Photographs, 1958-1982
Series 7, Administrative Files, 1982-1990
Biographical / Historical:
The Nike Advertising Oral History and Documentation Collection is the result of a two-year study of advertising of Nike athletic shoes. The effort was supported in part by a grant from Nike, Inc. Thirty-one oral history interviews were conducted with advertising, marketing and product development executives at Asics, Nike, John Brown & Co., Chiat/Day/Mojo and Wieden & Kennedy. A variety of related materials were gathered by the Center for Advertising History staff. The objective of the project was to create a collection that documents, in print and electronic media, the history and development of the company and its advertising campaigns.
The consistently high quality of this advertising, its award-winning artistic and creative innovations, and its contribution to the fitness movement in America combine to make this a significant chapter in the history of contemporary American advertising.
One aim of the project was to record the process of decision-making in the creation of successful ad campaigns, a process not often documented in the surviving records. Topics addressed in the oral history interviews include the origins of Nike and Nike advertising, the relationship between corporate culture and advertising, the place of advertising in overall marketing strategy, the development of brand image and identity, the nature of the creative process in producing effective advertising images, the use of athletes as endorsers, and Nikes's impact on the popular culture. Well-known campaigns are examined in depth, including Nikes's, use of the Beatles tune "Revolution", the "I Love L.A Spots" produced in conjunction with the 1984 Olympics, the controversial billboards campaign, the award-winning "Bo Knows" spots, and a series of commercials directed by African-American filmmaker Spike Lee. The collection is also a rich source of visual imagery for researchers interested in the portrayal of athletes, women and African-Americans.
Related Materials:
Materials in the Archives Center
Alka-Seltzer Documentation and Oral History Collection, 1953-1986 (AC0184)
N. W. Ayer Advertising Agency Records, 1849-1851, 1869-1996 (AC0059)
Campbell Soup Advertising Oral History and Documentation Project, 1904-1989 (AC0367)
Cover Girl Make-Up Advertising Oral History and Documentation Project, 1959-1990 (AC04374)
Federal Express Oral History and Documentation Project Collection, 1972-1987 (AC0306)
Caroline R. Jones Collection, circa 1942-1996 (AC0552)
Marlboro Oral History and Documentation Project, circa 1926-1986 (AC0198)
Pepsi Generation Oral History and Documentation Collection, 1938-1986 (AC0092)
Rob and Julie Strasser Collection, 1970-1990 (AC0525)
Provenance:
The collection was donated by Nike, Inc. in 1991 and 1992.
Restrictions:
Collection is open for research but the master (preservation) tapes are stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Materials less than 15 years old Restricted. Records may contain personally identifiable information (PII) that is permanently restricted. Contact reference staff for details
The Cover Girl Make-Up Advertising Oral History and Documentation Project, 1923-1991, is the result of a year-long study in 1990, which examined the advertising created for Noxell Corporation's Cover Girl make-up products from 1959 to 1990. The objective of the project was to document, in print and electronic media, the history of Cover Girl make-up advertising since its inception in 1959.
Scope and Contents:
Twenty-two oral history interviews (conducted by Dr. Scott Ellsworth for the Archives Center) and a variety of print and television advertisements, photographs, scrapbooks, personal papers, business records and related materials were gathered by the Center for Advertising History staff. The objective was to create a collection that provides documentation, in print and electronic media, of the history and development of advertising for Cover Girl make-up since its inception in 1959.
Collection also includes earlier material related to other Noxell products, including Noxzema, with no direct connection to the Cover Girl campaign.
Arrangement:
The collection is arranged into eight series.
Series 1: Research Files
Series 2: Interviewee Files
Series 3: Oral History Interviews
Series 4: Television Advertising Materials
Series 5: Print Advertising Materials
Series 6: Company Publications and Promotional Literature
Series 7: Photographs
Series 8: Scrapbooks
Biographical / Historical:
George Avery Bunting founded the Noxzema Chemical Company in Baltimore, Maryland in 1917. In the 1890s, he left behind a teaching job on Maryland's Eastern shore to move to Baltimore, where he hoped to pursue a career as a pharmacist. He landed a job as errand boy and soda jerk at a local drugstore, where he worked while attending classes at the University Of Maryland College of Pharmacy. Valedictorian of the Class of 1899, Bunting was promoted to manager of the drugstore, which he purchased. Bunting began to experiment with the formulation of medicated pastes and compounds, which he marketed to his customers. In 1909, he began refining a medicated vanishing cream, which he introduced in 1914. "Dr. Bunting's Sunburn Remedy," an aromatic skin cream containing clove oil, eucalyptus oil, lime water, menthol and camphor, was mixed by hand at his pharmacy. Marketed locally as a greaseless, medicated cream for the treatment of a variety of skin conditions, including sunburn, eczema, and acne, the product was renamed "Noxzema" for its reputed ability to "knock eczema." By 1917, the Noxzema Chemical Company was formed. During the 1920s, distribution of the product was expanded to include New York, Chicago, and the Midwest and, by 1926, the first Noxzema manufactory was built in northwest Baltimore to accommodate the demand for nearly a million jars a year.
Having achieved a national market by 1938, Noxzema Chemical Company executives pursued product diversification as a means to maintain the corporate growth of the early years. In the 1930s and 1940s, line extensions included shaving cream, suntan lotion and cold cream, all with the distinctive "medicated" Noxzema aroma.
In the late 1950s, Bill Hunt, director of product development at Noxzema, suggested a line extension into medicated make-up. Creatives at Sullivan, Stauffer, Colwell & Bayles, Incorporated (SSC&B), Noxzema's advertising agency since 1946, suggested that the advertising for the new product focus on beauty and glamour with some reference to the medicated claims made for other Noxzema products. In contrast to other cosmetics, which were sold at specialized department store counters, Noxzema's medicated make-up would be marketed alongside other Noxzema products in grocery stores and other mass distribution outlets. After experimenting with names that suggested both glamour and the medicated claims (including Thera-Blem and Blema-Glow), Bill Grathwohl, Noxell's advertising director, selected Carolyn Oelbaum's "Cover Girl," which conveyed the product's usefulness as a blemish cover-up, while invoking the glamorous image of fashion models. These three elements of the advertising, wholesome glamour, mass marketing, and medicated make-up, remain central to Cover Girl advertising nearly a half-century later.
Beginning with the national launch in 1961, American and international fashion models were featured in the ads. The target audience was identified as women between eighteen and fifty-four and, initially, the "glamour" ads were targeted at women's magazines, while the "medicated" claims were reserved for teen magazines. Television ads featured both elements. Cover Girl advertising always featured beautiful women -- especially Caucasian women, but the Cover Girl image has evolved over time to conform to changing notions of beauty. In the late 1950s and 1960s, the Cover Girl was refined and aloof, a fashion conscious sophisticate. By the 1970s, a new social emphasis on looking and dressing "naturally" and the introduction of the "Clean Make-up" campaign created a new advertising focus on the wholesome glamour of the "girl next door," a blue-eyed, blonde all-American image. In the 1980s, the Cover Girl look was updated to include African-American, Hispanic and working women.
In January 1970, SSC&B bought 49% of the Lintas Worldwide advertising network. After SSC&B was acquired by the Interpublic Group of Companies in 1979, the entire Lintas operation was consolidated under the name SSC&B/Lintas in 1981. With the Procter & Gamble buy-out of the Noxell Corporation in September 1989, the cosmetics account was moved to long-time P&G agency Grey Advertising, in order to circumvent a possible conflict of interest between P&G competitor Unilever, another Lintas account. In 1989 SSC&B/Lintas, Cover Girl's agency since its launch in 1961, lost the account it helped to create and define, but the brand continues to dominate mass-marketed cosmetics.
This project is the result of a year-long study of advertising created for the Noxell Corporation's Cover Girl make-up products, 1959-1990. The effort was supported in part by a grant from the Noxell Corporation. The target audience was identified as women 18-54, and initially, the "glamour" ads were targeted at women's magazines, while the "medicated" claims were reserved for teen magazines. Television ads featured both elements. Cover Girl advertising has always featured beautiful women (especially Caucasian women), but the Cover Girl image evolved over time to conform with changing notions of beauty. In the late 1950s-1960s, the Cover Girl was refined and aloof, a fashion conscious sophisticate. By the 1970s, a new social emphasis on looking and dressing "naturally" and the introduction of the "Clean Make-up" campaign created a new advertising focus on the wholesome glamour of the "girl next door," a blue-eyed, blonde all-American image. Through the 1980s, the Cover Girl look was updated to include African-American and Hispanic models and images of women at work.
Related Materials:
Materials in the Archives Center
Warshaw Collection of Business Americana (AC0060)
N W Ayer Advertising Agency Records (AC0059)
Separated Materials:
"The Division of Home and Community Life, Costume Collection (now Division of Cultural and Community Life) holds eighty-six cosmetic items and one computer that were also donated by the Noxell Corporation in 1990 in conjunction with the oral history project. These artifacts include lipstick, manicure sets, brushes, make-up, eye shadow, blush, powder puffs, eyelash curler, nail polish, and mascara. See accession number 1990.0193.
"
Provenance:
Most of the materials in the collection were donated to the Center for Advertising History by the Noxell Corporation, 1990. All storyboards and videoscripts, and a large collection of business records and proofsheets were donated by George Poris in June 1990. All mechanicals were donated by Art Weithas in June 1990. (These contributions are noted in the finding aid).
Restrictions:
Collection is open for research but a portion of the collection is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Collection documents the life and career of Byron Lewis, founder of UniWorld Group, Incorporated, (UWG), an early African American advertising agency.
Content Description:
Archival materials documenting the life and career of Byron Lewis, founder of UniWorld Group, Incorporated, (UWG), an early African American advertising agency. Materials include photographs, correspondence, drawings, newspaper clippings, magazines (e.g. Urbanite Magazine and the Tuesday Magazine), radio scripts, and audio and videotapes.
Arrangement:
Collection is arranged into twelve series.
Series 1: Personal Papers, 1942-2021, undated
Series 2: Business Records, 1969-2023, undated
Series 3: Correspondence, 1950-2022, undated
Series 4: Projects, 1961-2012, undated
Series 5: Awards, 1980-2013, undated
Series 6: Events, 1972-2022, undated
Series 8: Press, 1971-2019, undated
Series 9: African Burial Ground, 2003-2021, undated
Series 10: Sylvia Wong Lewis, 1981-2017, undated
Series 11: Photographic Materials, 1936-2021, undated
Series 12, Audiovisual Materials, undated
Related Materials:
Materials at the Archives Center, National Museum of American History
African American Cosmetic and Food Label Collection, NMAH.AC.0480
Caroline R. Jones Papers, NMAH.AC.0552
Sosa, Bromley, Aguilar, and Associates Records, NMAH.AC.1351
Hector and Norma Orcí Advertising Agency Records, NMAH.AC.1384
Separated Materials:
National Museum of American History (NMAH), Division of Work and Industry
Advertising Hall of Fame Award, accession number 2022.0243
Best of Black Business Award, accession number 2022.0243
Giraffe sculpture, accession number 2022.0243
Graphic print, accession number 2022.0243
Hippopotamus sculpture, accession number 2022.0243
Motorcycle sculpture, accession number 2022.0243
Motorcycle sculpture, accession number 2022.0243
Print "Equipoise" by Daniel LaRue Johnson, accession number 2022.0243
Print "Picking Cotton" by Robert Gwathmey, accession number 2022.0243
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Provenance:
Collection donated by Byron Lewis and Sylvia Lewis, December 8, 2022.
Restrictions:
Collection is open for research. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audio-visual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
The records of Wedge Innovations document the invention and development of a new hand tool, the SmartLevel, an electronic builder's level; also included are company management and policies.
Scope and Contents:
The SmartLevel story gives excellent insight into the life cycle of a small Silicon valley start-up in the 1980s. SmartLevel's creator, Wedge Innovations, established a market for a new product, achieved national distribution, off-shore manufacturing, and product licensing, before going out of business due to pressure from profit-hungry venture capitalists.
The records of Wedge Innovations is a "tool biography" that documents the invention and development of a new hand tool, the SmartLevel, an electronic builder's level first conceived in 1985 by Andrew Butler. The SmartLevel Collection is divided into seven series: Corporate Records, Engineering Records, Financial Records, Marketing Records, Operations Records, Product Development Records, and Corporate Culture, reflecting both the organizational structure of Wedge Innovations and the company's working environment.
Series 1, Corporate Records, 1985-1993, address the overall management of Wedge Innovations and document its policies, especially through the company's annual business plans, 1986-1992, and the monthly reports prepared for the Board of Directors' meetings, 1989-1992. This series also details the workings of each department through weekly departmental reports. The staff meetings files, July-November 1989, February 1990-November 1992, are particularly useful for understanding the day-to-day operation of the company.
Series 2, Engineering Records, 1985-1993, document the design and development of the SmartLevel from its conception in 1985 as the WedgeLevel, through its production as the SmartLevel in 1989, and through its refinement into the Pro SmartLevel and the Series 200 SmartLevel in 1991. The design process is particularly well documented through Andrew Butler's and Kevin Reeder's design notebooks and through the detailed technical drawings done by Butler, Reeder, and Ronald Wisnia. Also well documented are the efforts made to solve the many problems associated with the development and quality control of the electronic sensor module that was the heart of the SmartLevel.
Series 3, Financial Records, 1985-1992, include Wedge's summary financial statements from 1985 to 1992.
Series 4, Marketing Records, 1986-1992, document customer and dealer relations through marketing department correspondence, operational records, and advertising campaigns. This series is particularly rich in promotional material (1988-1992), such as advertisements, advertising copy, photographs, product promotion plans, and videotapes that demonstrate the varied features and uses of the products.
Series 5, Operations Records, 1990-1993, document the manufacturing process and the Company's offshore operations.
Series 6, Product Development Records, 1986-1993, document the company's intended development of an entire "Smart Tools" line.
Series 7, Corporate Culture, 1985-1996, contains employee photographs and oral history interviews with key Wedge personnel conducted in 1995 and 1996 by David Shayt, Division of Work and Industry, National Museum of American History. The interviews discuss the background of the participants, the company's origins and history, product development, the Silicon Valley context, and the efforts of Wedge Innovations successor firm, SmartTool Technologies.
Arrangement:
The collection organized into seven series.
Series 1, Corporate Records, 1985-1993
Series 2, Engineering Records, 1985-1993
Series 3, Financial Records, 1985-1992
Series 4, Marketing Records, 1986-1992
Series 5, Operations Records, 1990-1993
Series 6, Product Development Records, 1986-1993
Series 7, Corporate Culture, 1985-1996
Biographical / Historical:
Andrew G. Butler (b. 1955), the founder of Wedge Innovations exhibited an interest in building construction and an entrepreneurial spirit early in life. From age 12 to 17 he built a boat that he then sailed alone from California to Tahiti, where he spent several years as an independent carpenter and building contractor. After returning to the United States, he earned a B.S. degree in electromechanical engineering from Stanford University (1983) and became a software specialist for Bechtel Construction. In 1985, he conceived of an idea for an electronic carpenter's level that could read a range of angles. Butler formed Wedge Innovations in 1986. He worked in the basement of his home in order to develop and market this level, selling his boat to finance the venture. He hired Marilyn Crowell as his secretary and Robert Nagle and Dan Kellogg as engineers. This company developed the sensor technology and software necessary to build the company's first product, the WedgeLevel. The heart of this tool was an electronic sensor circuit connected to a microprocessor capable of measuring the tool's orientation. This sensor module fit into an ergonomically-designed teak rail with anodized aluminum edges jointly developed by Butler, engineering design consultant Kevin Reeder, and engineer Ronald Wisnia.
In 1987, Wedge moved to Santa Clara to begin manufacturing the WedgeLevel. The transition from a research and development concern to a manufacturing company proved difficult, due to manufacturing and financial difficulties. It was difficult to obtain a reliable yet inexpensive source of teak for the rails, designs for a plastic composite and aluminum rail were developed, while offshore manufacturing of the sensor components was established. Overarching all concerns was the persistent difficulty of obtaining sufficient investment capital. While managing his growing company, Butler also began planning for a line of hand tools that combined microelectronics and user-oriented, ergonomic design. In 1988, the company changed the name of its product to SmartLevel in order to emphasize the company's proposed line of Smart Tools. That same year, the company adopted a new corporate logo, a stylized W with a red wedge, signaling its growing maturity. Promotion of the product also began through demonstrations of the prototype done by consultant building contractor, Rick Feffer.
In January 1989, the SmartLevel prototype was launched at the National Association of Home Builders Show in Atlanta, Georgia. The favorable publicity generated by this launch and by the company's media campaign generated many orders. To supply these orders, Wedge moved to larger quarters in Sunnyvale on April 1, 1989. In June 1989, Wedge gained further publicity by donating several SmartLevels to a Habitat for Humanity project in Milwaukee, where former president Jimmy Carter used one. Although Wedge expected to ship the first SmartLevels in July 1989, there were considerable delays in manufacturing. In particular, there were stability and performance problems with the sensor, which engineer Ken Gunderson was brought in to remedy. The sensor module was re-engineered to be more rugged and the level was redesigned with a plastic composite and aluminum rail. The new level, known as the Pro SmartLevel, was intended for the professional construction market. The first SmartLevels were shipped on September 5, 1989.
In 1990, patents were granted to Andrew Butler, Donald G. Green, and Robert E. Nagle for an inclinometer sensor circuit and to Butler and Ronald Wisnia for a carpenter's level design. That same year, Brian Bayley joined Wedge as Vice-president for Engineering, and Edwin "Win" Seipp joined as Project Manager - DIY SmartLevel. Seipp's responsibility was to develop a low-cost, "do-it-yourself" version of the SmartLevel, which was eventually called the Series 200 SmartLevel. This level had an all-aluminum rail and a non-removable sensor.
In September 1990, the company moved to San Jose and by 1991 had over 60 employees. Although sales continued to grow and name recognition of the product was quite strong, Wedge had difficulty meeting the expectations of its investors. Butler entered into financial negotiations with the Macklanburg-Duncan Corporation, a large-scale manufacturer of hand tools, to seek investment in his company. These negotiations led in November 1992 to the acquisition of Wedge by Macklanburg-Duncan, which dissolved all but Wedge's engineering section. Macklanburg-Duncan today manufactures a "SmartTool" level, while Butler co-owns D2M (Design To Market), a company that develops new product ideas for the market.
SmartLevel Chronology
1992 -- Butler negotiates with Macklanburg-Duncan for a merger to save Wedge. In the midst of the negotiations, Butler is fired by his Board of Directors. Butler regains control of Wedge three months later, fires the replacement president, and sells Wedge outright to Macklanburg-Duncan, which dissolves all but the engineering functions of Wedge.
1991 -- Wedge sponsors a "New Product Development Conference," where numerous designs for new hand tools are worked on. SmartLevel sales and name recognition grows but not quickly enough to meet overhead expenses of new facility or investors' demands.
1990 -- Yet more redesign work, both in-house and with Kevin Reeder, who also develops idea for "SmartTube" carrying case (not built). Patents granted to Andy Butler et al. for inclinometer sensor circuit and carpenter's level design. Wedge hires Brian Bayley as vice-president for engineering to develop a low-cost model of the SmartLevel. The all-aluminum Series 200 SmartLevel is born. Wedge moves to larger facilities in San Jose.
1989 -- SmartLevel launched at National Association of Home Builders show in January. Good press coverage, but cannot meet orders. More publicity from Habitat for Humanity project when former President Jimmy Carter uses a SmartLevel. But stability and performance problems plague sensor. More redesign work results in more rugged Pro SmartLevel. The first SmartLevels shipped on September 5, 1989.
1987-1988 -- Wedge moves to Santa Clara; intends to begin manufacturing and todevelop an entire line of "Smart Tools" but encounters financial and engineering difficulties; Wedge consults with independent design engineer, Kevin Reeder, on level design. Intensive redesign effort develops the SmartLevel, made of plastic and aluminum rail.
1986 -- Wedge Innovations founded in the basement of Butler's house; basic sensor design worked out; teak & aluminum WedgeLevel developed.
1985 -- Idea for electronic carpenter's level formulated by Andy Butler.
Related Materials:
Materials at the National Museum of American History
The Division of Work and Industry, National Museum of American History contains artifacts related to the SmartLevel Collection. These include five SmartLevels (Accession #1991.0823; 1996.0284; 1996.0285; 1996.0288; and 1996.0289). They are an original teak WedgeLevel, a Pro SmartLevel, a Series 200 SmartLevel, a Bosch version of the SmartLevel, and a Macklanburg-Duncan SmartTool level. There are also four sensor modules (torpedo levels), two sensors, two carrying cases, one cap, one tee shirt, and one wooden puzzle with the inscription "The World Isn't Just Level and Plumb."
Provenance:
The collection was donated by Andrew Butler, SmartLevel inventor and company founder, Brian Bayley, Vice-President for engineering at Wedge Innovations from 1989-1992, and Kevin Reeder, an independent industrial designer, 1995-1997.
Restrictions:
The collection is open for research use.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
