Search Results

Creator:

Jones, Caroline Robinson, 1942-2001 (advertising executive)  Search this

Names:

Bahamas. Ministry of Tourism  Search this

Denny's, Inc.  Search this

Healthy Start  Search this

Kentucky Fried Chicken (Firm) (restaurants)  Search this

McDonald's Corporation.  Search this

Mingo-Jones Advertising.  Search this

National Campaign for a Drug Free America (U.S.)  Search this

Thompson, J. Walter (advertising agency).  Search this

United Negro College Fund  Search this

Zebra Associates (advertising agency).  Search this

Extent:

15 Sound tape reels

4 Motion picture films

54 Cubic feet (127 boxes; one oversize folder)

129 Video recordings

70 Cassette tapes

Type:

Collection descriptions

Archival materials

Sound tape reels

Motion picture films

Video recordings

Cassette tapes

Date:

1942 - 1996

Summary:

Caroline R. Jones (1942-2001), an African American advertising executive, worked for a number of prominent New York ad agencies and founded her own firm in 1986. She is best known for her work in assisting clients in marketing to minority consumers. The collection includes client files, print advertisements, and radio and television commercials created for a wide range of commercial and public service campaigns.

Scope and Contents:

The collection contains creative presentations, business correspondence, internal memoranda, market research, focus group interviews, production documents, print advertisements, and other documentation for numerous clients at J. Walter Thompson, Kabon Consultants, Zebra Associates, Kenyon & Eckhardt, the Black Creative Group, BBDO, Mingo-Jones Advertising, and Caroline Jones Advertising. The collection has very little documentation of Caroline Jones, Incorporated (1996-2001), but some material exists regarding the shift from Caroline Jones Advertising to Caroline Jones, Incorporated during 1995 and 1996.

Also included are articles and speeches by Jones, including many on the subject of targeted marketing to minority consumers; photographs, awards and publicity; and a small body of personal papers from her childhood in Benton Harbor, Michigan and her experiences at the University of Michigan. The years at Caroline Jones Advertising (1986-1995) are most thoroughly documented and include extensive client files on minority consumer market development for major clients.

The audiovisual materials portion of the collection is substantial and includes radio and television ads created by the agencies at which Jones worked and television programs in which she appeared as a guest and a host.

Arrangement:

The collection is arranged in seven series.

Series 1: Personal Papers, 1953-1986

Series 2: Business papers, 1965-1995

Subseries 2.1: Speeches, 1972, circa 1983-1994

Subseries 2.2: Articles, 1970-1993

Subseries 2.3: Subject Files, 1967-1995

Subseries 2.4: Publicity, 1965-1995

Subseries 2.5: Business Journals and Datebooks, 1969-1995

Subseries 2.6: Business, Civic, and Political Organizations and Activities, 1968-1993

Subseries 2.7: Awards, Committees, Judgeships, Invitations, 1971-1993

Subseries 2.8: Conferences, 1968-1992

Series 3: Agency Records, 1963-1987

Subseries 3.1: J. Walter Thompson, 1963-1969

Subseries 3.2: Zebra Associates, 1970-1975

Subseries 3.3: Kenyon & Eckhardt, 1971-1974

Subseries 3.4: Kabon Consultants, 1969-1975

Subseries 3.5: Black Creative Group, 1969-1975

Subseries 3.6: BBDO, 1975-1977

Subseries 3.7: Mingo, Jones, Guilmenot and Mingo-Jones, 1977-1987

Subseries 3.8: Freelance Work and Miscellaneous, 1964-1985

Series 4: Caroline Jones Advertising Agency Records, 1987-1996

Subseries 4:1: Client Files and Related Research, 1987-1995

Subseries 4.2: Agency Credentials, 1985-1991

Subseries 4.3: New Business, 1987-1994

Subseries 4.4: Correspondence, 1990-1995

Subseries 4.5: Office Materials, 1990-1995

Series 5: Print Ads, 1964-1996

Series 6: Photographs and Slides, 1950s-1995, undated

Subseries 6.1: Slides, undated

Subseries 6.2: Photographs, 1950s-1995

Series 7: Audio Visual Materials, 1970-1997

Subseries 7.1: Audio cassettes, 1984-1994

Subseries 7.2: Open Reel Audio Tapes, 1970-1984

Subseries 7.3 Videotapes, 1987-1997

Subseries 7.3.1: Agency Reels and Compilations, 1989-1994

Subseries 7.3.2: Television Commercials (Brand/Client specific), 1987-1997

Subseries 7.3.3: Director's Show Reels, 1989-1996

Subseries 7.3.4: Television Programs, 1985-1994

Subseries 7.4: Motion Picture Films, 1970s

Biographical / Historical:

Caroline Robinson Jones (1942-2001) was a highly regarded American advertising and public relations executive. Her work recognized the rising economic power and cultural influence of the black middle class after World War II and contributed to a fundamental shift in American advertising, as mainstream national advertisers sought to reach a consumer market that was increasingly recognized as both economically significant and racially and ethnically diverse. The corporate and public service advertising she created to reach minority audiences stands as a record of our nation's continuing dialogue with race and ethnicity, viewed through the dual lenses of consumption and mass culture.

Caroline Marie Robinson was born in Benton Harbor, Michigan, the third of nine children. In 1963, she graduated from the University of Michigan, where she was active in Alpha Kappa Alpha sorority, with a bachelor's degree in English and a minor in Science. She married Edward Jones, a loan officer with the Small Business Administration in 1965, and had a son, Anthony. After college, she was hired by the New York offices of J. Walter Thompson, one of the country's oldest, largest and most respected advertising agencies. Like most women hired by the agency at that time, she began working in the secretarial pool, but she was invited to attend the agency's copywriting school, becoming the first African-American person ever to do so. She remained at Thompson for five years as a junior copywriter on accounts including Ponds, Chun King, Scott Paper, and the American Gas Association.

In 1969, she joined Zebra Associates as Vice President and Creative Director. Zebra, a black owned agency with a racially integrated staff, was among a pioneer group of advertising agencies that specialized in tailoring national ad campaigns to the needs and desires of an urban, black consumer market. She was named one of the Foremost Women in Communications in 1970, and won her first advertising awards in 1971, including one for work on the Southern Voter Registration Drive.

In 1972, Jones went to work as Senior Copywriter at Kenyon & Eckhardt. She later became a partner and Creative Director. While at K&E, she met Kelvin Wall, who recruited her as a senior consultant at Kabon Consulting, another black-owned agency with which she was associated from about 1970 until about 1974. From there she went on to co-found the Black Creative Group. In 1975, she achieved another first by becoming the first woman Vice President of a major agency, Batten, Barton, Durstine and Osborn (BBDO).

Jones remained at BBDO until 1977, when she joined Frank Mingo and Richard Guilmenot as principals in a new agency affiliated with Interpublic. That arrangement offered the firm the financial backing of an international advertising and marketing communications giant. Mingo-Jones specialized in tailoring general market campaigns to a black audience, in creating new campaigns for the black market, and, in some cases, repositioning the product or introducing new products to increase market share. Jones played minor roles advising the Carter-Mondale presidential campaign in 1984 (box 31/folder 13), the Mondale-Ferraro campaign (box 34/folder4), and the David Dinkins New York City mayoral campaigns. She also advised the Jesse Jackson presidential campaign and the PLP party of the Bahamas as part of her public relations work for the country (see,for example, notebooks for September,1984, box 79).

In 1986 Caroline Jones left Mingo-Jones to form her own agency, Caroline Jones Advertising, which she restructured in 1994 as Caroline Jones, Inc. and operated until her death in 2001. Her major clients included the Bahamas Ministry of Tourism, McDonalds, and Anheuser-Busch. Jones also created public service advertising for the United Negro College Fund, Healthy Start (pre-natal care), and the Partnership for a Drug Free America. Caroline Jones received many awards including "Woman of the Year" by the Advertising Women of New York in 1990. She served on the boards of the Advertising Council, Long Island University, the Women's Bank of New York, and on the New York State Banking Board. Beginning in he late 1980s, she produced and moderated "Focus on the Black Woman" for WNYC Radio and hosted "In the Black: Keys to Success" for WOR-TV.

Sources

Stuart Elliott, "Caroline Jones, 59, Founder of Black-Run Ad Companies," The New York Times, July 8, 2001.

Judy Foster Davis, "Caroline Robinson Jones: Advertising Trailblazer, Entrepreneur and Tragic Heroine," in Eric H. Shaw, ed., The romance of marketing history : proceedings of the 11th Conference on Historical Analysis and Research in Marketing (CHARM), Michigan State University, East Lansing, Michigan, May 15-18, 2003 Boca Raton, FL : Association for Historical Research in Marketing, 2003. 210-219.

Judy Foster Davis, "'Aunt Jemima is Alive and Cookin'?' An Advertiser's Dilemma of Competing Collection Memories," Journal of Macroeconomics, Vol. 27, No. 1. March 2007 p. 25-37

Materials in the Archives Center, National Museum of American History:

An oral history interview with Caroline Jones is found in Archives Center Collection (AC0367), The Campbell Soup Advertising Oral History and Documentation Project.

Provenance:

The collection was donated to the Archives Center, National Museum of American History in September 1996 by Caroline Marie Robinson Jones.

Restrictions:

Collection is open for research.

Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Topic:

Beer -- 1950-2000  Search this

Liquors -- advertising -- 1950-2000  Search this

African American women executives -- 1950-2000  Search this

African Americans in mass media -- 1950-2000  Search this

advertising -- 1950-2000  Search this

Advertising agencies -- 1950-2000  Search this

Minority consumers  Search this

advertising -- Beer -- 1950-2000  Search this

Identifier:

NMAH.AC.0552

See more items in:

Caroline R. Jones Papers

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep8d5ff6e4d-7fa0-4339-acee-3ff8076b43b2

EDAN-URL:

ead_collection:sova-nmah-ac-0552

Collection Creator:

Jones, Caroline Robinson, 1942-2001 (advertising executive)  Search this

Container:

Box 1, Folder 10

Type:

Archival materials

Date:

1968

Collection Restrictions:

Collection is open for research.

Collection Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

See more items in:

Caroline R. Jones Papers

Caroline R. Jones Papers / Series 1: Personal Papers

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep87f3c8aae-3545-4731-86c6-b6641cd9084f

EDAN-URL:

ead_component:sova-nmah-ac-0552-ref10

Collection Creator:

Jones, Caroline Robinson, 1942-2001 (advertising executive)  Search this

Container:

Box 6, Folder 1

Type:

Archival materials

Date:

circa 1970

Collection Restrictions:

Collection is open for research.

Collection Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

See more items in:

Caroline R. Jones Papers

Caroline R. Jones Papers / Series 2: Business Papers / 2.3: Subject Files

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep813c5c25c-2067-4edf-8b18-daccb2526ae0

EDAN-URL:

ead_component:sova-nmah-ac-0552-ref100

Collection Creator:

Jones, Caroline Robinson, 1942-2001 (advertising executive)  Search this

Container:

Box 96

Type:

Archival materials

Collection Restrictions:

Collection is open for research.

Collection Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

See more items in:

Caroline R. Jones Papers

Caroline R. Jones Papers / Series 6: Photographs and Slides / 6.1: Slides

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep87892e50d-1369-4a59-8e8e-f9910ae945ad

EDAN-URL:

ead_component:sova-nmah-ac-0552-ref1106

Collection Creator:

Jones, Caroline Robinson, 1942-2001 (advertising executive)  Search this

Container:

Box 31, Folder 6

Type:

Archival materials

Date:

1983

Collection Restrictions:

Collection is open for research.

Collection Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

See more items in:

Caroline R. Jones Papers

Caroline R. Jones Papers / Series 3: Agency Records / 3.7: Mingo, Jones, Guilmenot and Mingo-Jones

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep8cec226ee-7c8e-4cdd-9299-4a8ca3cec03c

EDAN-URL:

ead_component:sova-nmah-ac-0552-ref407

Interviewee:

Murphy, W.B.  Search this

Norris, Alice  Search this

Norris, E. E.  Search this

Prior, Joseph  Search this

Meehan, Vincenta  Search this

Mercer, Richard  Search this

Meyers, Peter H.  Search this

Mulcahy, Paul  Search this

Welsh, Dick  Search this

White, Richard  Search this

Rindlaub, Jean  Search this

Rombach, Scott  Search this

Shaub, Harold  Search this

Weir, Chris  Search this

Coulson, Zoe  Search this

Gearon, Dan  Search this

Cronin, Betty  Search this

Conill, Alicia  Search this

Conlon, Robert  Search this

Conill, Rafael  Search this

Jordan, James  Search this

McNutt, James  Search this

McGovern, R. Gordon  Search this

Goerke, Donald E.  Search this

Holmes, Martha  Search this

Haber, Bernie  Search this

Jones, Caroline Robinson, 1942-2001 (advertising executive)  Search this

Adams, Anthony  Search this

Baum, Herbert M.  Search this

Bergin, John F.  Search this

Bair, Dean  Search this

Interviewer:

Griffith, Barbara S., Dr.  Search this

Creator:

Archives Center, National Museum of American History  Search this

Campbell Soup Company  Search this

Names:

Batten, Barton, Durstine & Osborn, Inc  Search this

Connill Advertising  Search this

Extent:

12 Cubic feet (25 boxes)

Type:

Collection descriptions

Archival materials

Clippings

Audiotapes

Interviews

Commercials

Ephemera

Videotapes

Oral history

Tear sheets

Date:

1904-2015

bulk 1904-1989

Summary:

This collection is the result of a year-long study of Campbell's "Red and White" Soups advertising and marketing, supported in part by a grant from the Campbell Soup Company. Thirty-one oral history interviews were conducted by Dr. Barbara Griffith for the project, and a variety of related materials were gathered by the Center for Advertising History staff. The objective of the project was to create a collection that provides documentation, in print and media, of the history and development of advertising for Campbell's Red and White Soups in the decades following World War II.

Scope and Contents:

This collection is the result of a year-long study of Campbell's "Red and White" Soups advertising and marketing campaigns. Oral histories conducted by Smithsonian Institution staff with individuals involved with the Campbell's Soup Corporation and its advertising campaigns form the core of the collection. Also included are clippings and background research files, abstracts of the oral history interviews, television and radio commercials, company publications, and promotional items and packaging.

A 2015 addition to the collection was born digital and consists of materials from the groundbreaking "Real Life Campaign" which featured inter-racial couples as well as a gay couple. These materials include storyboards, scripts, consumer feedback both postive and negative, focus group material, labels, commercials, supporting documentation on the development and implementation of the campaign. These materials are available in the Smithsonian Institution DIgital Asset Management System (DAMS).

Arrangement:

Collection is organized into nine series.

Series 1, Research Files, 1939-1989

Series 2, Interviewee Files, 1989-1990

Series 3, Oral Histories, 1989-1990

Series 4, Television Commercials, 1957-1990

Series 5, Radio Commercials, 1966-1975

Series 6, Print Advertisements, 1905-1989

Series 7, Promotional Items and Packaging, 1968-1991

Series 8, Company Publications, 1983-1988

Series 9, Real Life Campaign, 2015

Biographical / Historical:

The Campbell Soup Company's "Red and White" advertising campaigns are remarkable not only for their longevity, but for the consistency of the advertising message. Since 1898, when the red and white label was incorporated, the packaging and the message have changed only marginally. When Andy Warhol painted his pop art Campbell Soup cans in the early 1960s, he presented an immediately recognizable image with which all of America could identify.

Campbell's condensed soups, first marketed in 1897, have become a staple of the 20th century American household. The Joseph Campbell Preserve Company, a canning concern which grew out of an 1869 business partnership between a fruit merchant and an ice box manufacturer, was well established by the time Arthur Dorrance succeeded Joseph Campbell as president. When Dorrance's nephew, John T. Dorrance, a chemical engineer and organic chemist trained at MIT, developed a process for making condensed soup, the company was faced with the task of successfully marketing the revolutionary new convenience food. The soup won a gold medallion for excellence at the 1900 Paris Exposition, and the company incorporated the image on its labels and in its advertising.

In the developing consumer culture which began to grow during and after the industrial revolution, women were identified as the primary consumers of household goods and services. Homemakers have been the target of Campbell' s Red & White advertising since its inception, and this focus is reflected both in the content and the placement of the advertising. The identification of a predominately female consumer market was also influential in the creation of a widely recognized and long-lived symbol, the Campbell Kids, created in 1904 by Grace Gebbie Drayton. The Kids were meant to convey a sense of wholesomeness and physical well-being associated with eating Campbell Soups.

The advertising of the early teens and twenties most often consisted of black and white or two-color depictions of the can and the product, often accompanied by images of the rosy-cheeked Kids. A large portion of the ad was devoted to narrative description of the soups' healthful properties, suggesting that"Campbell Soups Give Vigor and Strength", "I Couldn't Keep House Without Campbell's Tomato Soup", and "If Every Woman Realized How Much Her Husband Likes Soup - She Would Serve It Everyday".

The advertising of the 1930s tended towards idealized illustrations of women and children; the Kids were less visible during the 1930s and 1940s, deemed too "chucklesome" for the Depression years, and too old-fashioned during World War II. Ad copy continued its appeal to women's sense of responsibility for the well-being of husbands and children, with slogans suggesting "It Takes a Bright and Sparkling Flavor to Attract Children", "When a Man Says It's Good, It's Good", and "Wouldn 't I Be Silly to make It Myself?"

Campbell broadened the scope of its advertising by sponsoring radio programming, beginning in 1931 with the "Hollywood Hotel" program on CBS. Later radio sponsorships included the George Burns and Gracie Allen show, "Campbell Playhouse", "Amos and Andy", the "Jack Carson Show", "Hildegarde", and "Edward R. Murrow with the News", among others . The jingle "M'm M'm Good" was first aired during the radio broadcasts of this period, and was reinforced in the print advertising. Beginning in 1950, Campbell began to sponsor television shows, continuing its focus on women and children as primary purchasers and consumers of suop. Most notable among these sponsorships were "The Donna Reed Show" and "Lassie" . Print ads of the 1950s featuring Johnny Carson, Donna Reed, and the cast of the Lassie Show helped to reinforce the Company's sponsorship of these popular shows.

In 1954, Campbell moved its $10 million dollar condensed soup account from Ward Wheelock Company, the Philadelphia firm which had handled the account since 1910, to Batten, Barton, Durstine & Osborn (BBDO) of New York. By 1966, BBDO account executives urged "selective but not major" use of the Kids and the slogan "M'm M'm Good", choosing instead to employ advertising that stressed health claims and fitness issues rather than the wholesome, comforting associations of hot soup. The Kids became more athletic and less rotund.

Reflecting changes in American social and family structures Campbell' s advertising, began to depict the working wife and the busy schedules of a family "on the go". A 1960 ad declares "Good Things Begin to Happen When Working Girls Have Soup and Crackers" or "Somethings Happened to Supper". In light of the women 's movement, which was gaining momentum during this period, Campbell advertising remained decidedly traditional. In the 1970s, "Give Me the Campbell Life" recognized women 's expanded roles as working mothers, but "They Always Eat Better When You Remember the Soup" and "Get Your Campbells Worth" reveal a more conservative pitch to homemakers responsibilities. Other societal changes are suggested in the advertising, for instance, the "Soup is Good Food" and "Health Insurance" campaigns of the 1980s reflected a new emphasis on health and fitness.

In 1981 the company transferred the soup account to another New York firm, Backer Spielvogel and Bates . The 1980s saw a renewed emphasis on network primetime, strategic radio advertising (where ads for hot soup are tagged to reports of rain or snow, or are aired just before the noon lunch hour), and regional marketing of specialized products or packaging designed to appeal to local tastes and changing nutritional standards. These new products have engendered some changes in Campbell' s time-honored red and white label to emphasize the "new and improved" characteristics of the products

In 2015, Campbells developed the "Real Life" campaign. This campaign was groundbreaking in many ways. The commercials portrayed not only inter-racial couples but also a gay couple, two fathers and their son. This campaign had a product tie in with the 2015 release of the new installment in the motion picture franchise, Star Wars. The campaign received commentary from the public both pro and con. Campbells continued the campaign without revising or pulling any of its commercials. While running in selected markets, the campaign made nationwide headlines and pointed up the continuing change in the make-up of the American family.

Provenance:

Paul N. Mulcahy, V.P. Marketing Services, Campbell Soup Company,1990. Made for the National Museum of American History, Smithsonian Institution by the Center for Advertising History, 1989-1990.

Restrictions:

Collection is open for research.

Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Topic:

Broadcast advertising  Search this

advertising -- Food  Search this

Soups -- advertising  Search this

Advertising agencies  Search this

Advertising departments  Search this

Advertising campaigns  Search this

Sex role in advertising  Search this

Radio advertising  Search this

Women in advertising  Search this

Television advertising  Search this

Art directors  Search this

Advertising executives  Search this

Genre/Form:

Clippings

Audiotapes -- 1980-1990

Interviews -- 1980-1990

Commercials

Ephemera -- 20th century

Videotapes

Oral history

Tear sheets

Citation:

Campbell Soup Advertising Oral History and Documentation Project, Archives Center, National Museum of American History, Smithsonian Institution.

Identifier:

NMAH.AC.0367

See more items in:

The Campbell Soup Advertising Collection

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep8b769193b-0861-4b41-89d1-8b6c8328534b

EDAN-URL:

ead_collection:sova-nmah-ac-0367

Collection Creator:

Jones, Caroline Robinson, 1942-2001 (advertising executive)  Search this

Container:

Box 1, Folder 1

Type:

Archival materials

Date:

1954-1956

Collection Restrictions:

Collection is open for research.

Collection Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

See more items in:

Caroline R. Jones Papers

Caroline R. Jones Papers / Series 1: Personal Papers

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep8b82c7f2c-04cc-4bdd-bdb0-62fe06de0865

EDAN-URL:

ead_component:sova-nmah-ac-0552-ref1

Collection Creator:

Jones, Caroline Robinson, 1942-2001 (advertising executive)  Search this

Container:

Box 63, Folder 8

Type:

Archival materials

Date:

1994

Collection Restrictions:

Collection is open for research.

Collection Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

See more items in:

Caroline R. Jones Papers

Caroline R. Jones Papers / Series 4: Caroline Jones Advertising Agency Records / 4.4: Correspondence

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep849ba8d21-f998-4c4b-845b-bdc86553d2e8

EDAN-URL:

ead_component:sova-nmah-ac-0552-ref1000

Collection Creator:

Jones, Caroline Robinson, 1942-2001 (advertising executive)  Search this

Type:

Archival materials

Date:

1990-1995

Scope and Contents:

Incoming and outgoing letters and memoranda with a wide range of correspondents, including many overseas clients. Much of the correspondence is with or about clients. Also, copies of newspaper and magazine articles. Similar materials also are found in subseries 4.5.

Collection Restrictions:

Collection is open for research.

Collection Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Identifier:

NMAH.AC.0552, Subseries 4.4

See more items in:

Caroline R. Jones Papers

Caroline R. Jones Papers / Series 4: Caroline Jones Advertising Agency Records

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep8d7c619ca-39f3-44a1-8e55-1f397333186b

EDAN-URL:

ead_component:sova-nmah-ac-0552-ref1001

Collection Creator:

Jones, Caroline Robinson, 1942-2001 (advertising executive)  Search this

Container:

Box 63, Folder 9

Type:

Archival materials

Date:

1994

Collection Restrictions:

Collection is open for research.

Collection Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

See more items in:

Caroline R. Jones Papers

Caroline R. Jones Papers / Series 4: Caroline Jones Advertising Agency Records / 4.4: Correspondence

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep879eda381-af1e-41e0-9e1f-6ec3091190ff

EDAN-URL:

ead_component:sova-nmah-ac-0552-ref1002

Collection Creator:

Jones, Caroline Robinson, 1942-2001 (advertising executive)  Search this

Container:

Box 63, Folder 10

Type:

Archival materials

Date:

1987

Collection Restrictions:

Collection is open for research.

Collection Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

See more items in:

Caroline R. Jones Papers

Caroline R. Jones Papers / Series 4: Caroline Jones Advertising Agency Records / 4.4: Correspondence

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep8a9519ea8-4613-4069-9bdc-9e98af7122f1

EDAN-URL:

ead_component:sova-nmah-ac-0552-ref1003

Collection Creator:

Jones, Caroline Robinson, 1942-2001 (advertising executive)  Search this

Container:

Box 63, Folder 11

Type:

Archival materials

Date:

1991 April-1991 August

Collection Restrictions:

Collection is open for research.

Collection Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

See more items in:

Caroline R. Jones Papers

Caroline R. Jones Papers / Series 4: Caroline Jones Advertising Agency Records / 4.4: Correspondence

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep898f4c757-5f8e-46b5-8491-21171d1692e6

EDAN-URL:

ead_component:sova-nmah-ac-0552-ref1004

Collection Creator:

Jones, Caroline Robinson, 1942-2001 (advertising executive)  Search this

Container:

Box 64, Folder 1-3

Type:

Archival materials

Date:

1991 April-1991 August

Collection Restrictions:

Collection is open for research.

Collection Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

See more items in:

Caroline R. Jones Papers

Caroline R. Jones Papers / Series 4: Caroline Jones Advertising Agency Records / 4.4: Correspondence

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep8d62b13d2-fe52-4d5c-a643-f2edf244f415

EDAN-URL:

ead_component:sova-nmah-ac-0552-ref1005

Collection Creator:

Jones, Caroline Robinson, 1942-2001 (advertising executive)  Search this

Container:

Box 64, Folder 4-5

Type:

Archival materials

Date:

1991 August-1991 December

Collection Restrictions:

Collection is open for research.

Collection Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

See more items in:

Caroline R. Jones Papers

Caroline R. Jones Papers / Series 4: Caroline Jones Advertising Agency Records / 4.4: Correspondence

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep800d237a2-f810-4ea4-bb9f-63a6ba78621c

EDAN-URL:

ead_component:sova-nmah-ac-0552-ref1006

Collection Creator:

Jones, Caroline Robinson, 1942-2001 (advertising executive)  Search this

Container:

Box 64, Folder 6-7

Type:

Archival materials

Date:

1991 August-1991 December

Collection Restrictions:

Collection is open for research.

Collection Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

See more items in:

Caroline R. Jones Papers

Caroline R. Jones Papers / Series 4: Caroline Jones Advertising Agency Records / 4.4: Correspondence

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep8d1f33dfa-91e5-416a-aa6a-3c88613d0cc3

EDAN-URL:

ead_component:sova-nmah-ac-0552-ref1007

Collection Creator:

Jones, Caroline Robinson, 1942-2001 (advertising executive)  Search this

Container:

Box 65, Folder 1-2

Type:

Archival materials

Date:

1993 - 1994

Collection Restrictions:

Collection is open for research.

Collection Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

See more items in:

Caroline R. Jones Papers

Caroline R. Jones Papers / Series 4: Caroline Jones Advertising Agency Records / 4.4: Correspondence

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep80dd5df3b-1594-443f-8707-8313110b0282

EDAN-URL:

ead_component:sova-nmah-ac-0552-ref1008

Collection Creator:

Jones, Caroline Robinson, 1942-2001 (advertising executive)  Search this

Container:

Box 65, Folder 3

Type:

Archival materials

Date:

1993 - 1994

Collection Restrictions:

Collection is open for research.

Collection Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

See more items in:

Caroline R. Jones Papers

Caroline R. Jones Papers / Series 4: Caroline Jones Advertising Agency Records / 4.4: Correspondence

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep876359f19-b6de-438a-bb75-9c425f429539

EDAN-URL:

ead_component:sova-nmah-ac-0552-ref1009

Collection Creator:

Jones, Caroline Robinson, 1942-2001 (advertising executive)  Search this

Container:

Box 6, Folder 2

Type:

Archival materials

Date:

1972

Collection Restrictions:

Collection is open for research.

Collection Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

See more items in:

Caroline R. Jones Papers

Caroline R. Jones Papers / Series 2: Business Papers / 2.3: Subject Files

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep88c12b3ea-209b-41f4-8e89-d34b4133d853

EDAN-URL:

ead_component:sova-nmah-ac-0552-ref101

Collection Creator:

Jones, Caroline Robinson, 1942-2001 (advertising executive)  Search this

Container:

Box 65, Folder 4

Type:

Archival materials

Date:

1993 - 1994

Collection Restrictions:

Collection is open for research.

Collection Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

See more items in:

Caroline R. Jones Papers

Caroline R. Jones Papers / Series 4: Caroline Jones Advertising Agency Records / 4.4: Correspondence

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep840ef6182-2b65-432c-baba-c22b3caf6e9e

EDAN-URL:

ead_component:sova-nmah-ac-0552-ref1010

Collection Creator:

Jones, Caroline Robinson, 1942-2001 (advertising executive)  Search this

Container:

Box 65, Folder 5

Type:

Archival materials

Date:

undated

Handwritten Notes:

Includes notes for a speech with reflections on being female and Black; "to do" lists; draft of a statement of her agency's strengths.

Collection Restrictions:

Collection is open for research.

Collection Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

See more items in:

Caroline R. Jones Papers

Caroline R. Jones Papers / Series 4: Caroline Jones Advertising Agency Records / 4.4: Correspondence

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep88894bf3c-3ad4-4ce0-8175-a5b621b943df

EDAN-URL:

ead_component:sova-nmah-ac-0552-ref1011