As banned American films finally arrived in Italy after World War II, the revived Italian poster industry turned out spectacular advertising, such as this image for the 1946 spy thriller Notorious. Director Alfred Hitchcock had paired for the first time two of his favorite actors of the 1940s, Cary Grant and Ingrid Bergman. In the film, which was both a popular and critical success in America, Hitchcock exposed the darker side of Grant's personality, focusing more on psychological tensions than on action scenes to further the suspense. The poster, however, features the love triangle between Grant, Bergman, and Claude Rains, who had won an Academy Award nomination for his depiction of a pro-Nazi spy. Especially effective in this poster is the unusual addition of Hitchcock himself, depicted here in a controlling, puppeteer-like pose.