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Catalog Data

Referenced business:
George F. Joseph Co.  Search this
Physical Description:
paper (crate label material)
wood (substrate material)
Measurements:
crate label: 8 3/4 in x 10 3/4 in; 22.225 cm x 27.305 cm
Object Name:
crate label
Place Made:
United States: Washington, Yakima
Description (Brief):
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Don't Worry brand apple crate label was used by the George F. Joseph Company of Yakima, Washington during the early 20th century. The lithographed label was produced by the Lehmann Lithograph Company of San Francisco, California. The label has a dark brown background, with an illustration of a young child with a ruddy glow in his cheeks holding a once bitten apple. Apple growers stressed the health benefits of eating apples in their advertising.
Location:
Currently not on view
Credit Line:
L.E. Leininger
ID Number:
1979.0441.070
Accession number:
1979.0441
Catalog number:
1979.0441.070
See more items in:
Work and Industry: Agriculture
Food
Crate Labels
Agriculture
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746ad-0562-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_1361708