The series is divided into three subseries which are Marketing Research and Sales Data, Alka Seltzer Storyboards, and Miles Advertising/Oral History Program.
The first subseries, Marketing Research and Sale Data, contains various marketing research and sale reports produced by Miles Laboratories.
The second subseries, Alka Seltzer Storyboards, contains advertising storyboards dating from 1952 to 1983. Also included is a two part history of Alka Seltzer advertising.
The third subseries, Miles Advertising/Oral History Program, contains the Miles advertising history and three notebooks containing transcripts from the Miles Oral History Program.
Researchers may use reference copies only. The interview with Charles Chaplin is restricted and may not be copied or quoted until his death.
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Alka-Seltzer Oral History and Documentation Project, 1953-1987, Archives Center, National Museum of American History, Smithsonian Institution.